Glenice Wilder
Vice President
EFG Companies
The market has been showing positive signs over the past few months, with growth in both new and used bikes. Even the traditional auction houses are feeling the pinch between demand and inventory. Lenders are also looking into the powersports market with renewed interest. With this positive trend, it would be easy to sit back and relax. However, I would encourage you to take advantage of this situation and invest in your dealership. And, the first place to start is training!
Unfortunately, many powersports dealers often operate with the mindset of “Who has time for training?” I would turn that response around to say, “Who doesn’t have time for training?” Every phone call, every customer interaction, every deal jacket is an opportunity for training if you have the right mindset. Let’s consider the following value sets when thinking about the benefit of training in your dealership.
Improved employee performance – When your powersports employees receive the necessary training, they are more likely to perform their job effectively. Throwing a new employee onto the sales floor or adding responsibilities to a team member without training is a recipe for failure and a walk out the door. Make sure your employees understand all of their responsibilities within their role and watch their confidence soar. This confidence will enhance their overall performance, which can only benefit your dealership.