As we kick off 2025, I feel like everyone in the powersports industry is looking for a light at the end of the tunnel. Certainly, there were some bright spots in 2024. After a two-year pandemic hangover, inventory across the board is stabilizing. Consumer sentiment is also rising, ticking up two points to 71.8 and notably higher than its lowest point in July, according to the University of Michigan Consumer Sentiment index. While sales and service revenue continues to be down across the board, a recent J.D. Power Q3 Market Insight report revealed that sales of sports bikes ticked up in the quarter and are tracking 5.4 percent higher year-over-year.
Why Culture Matters
I have an annual guys’ trip, where we load up all our coolers, camping gear, and anything made for off-roading, and head out to the hills for a long weekend. Our goal – reconnect with each other, sling some mud, have some laughs, talk some smack, and hopefully no one gets hurt.
The Value of Loyalty
I had big plans last weekend to take our side-by-side out for a little excursion to our neighborhood pumpkin patch with the family. To my annoyance, all we got was a disappointing ‘click….click….click…’ That’s right – the battery was dead. My loyal, never-fail, always ready for road or mud ride was not up for anything!
We expect our vehicles to work when we want, but not when they are improperly maintained. I pondered this inevitable truth as I trailered the side-by-side, drove to the dealership, and spent valuable time and cash to get her up to speed. Needless to say, the trip to the pumpkin patch was postponed to another day.
I’m not alone in my dead battery frustration. A dead battery is one of the most common issues facing powersports vehicle owners, followed by engine, transmission, and other powertrain tickets. Fortunately, the team at my local dealership knows me well and is dedicated to keeping all of my ‘toys’ up and running. This relationship serves us both well. I am a frequent customer, and they are invested in supporting me. There is value in this kind of loyalty — for both of us.