Powersports Switchback
The best powersports customer is a loyal one. While your personality, shop culture, and the right inventory play a significant role in customer loyalty, the right F&I products can keep those customers coming back, too. Although many consumers have pressed pause on new purchases, they are definitely spending money to keep their current vehicles on the road and on the trail. Customer loyalty programs bring those customers to your service drive and put much needed revenue in your pocket.
Here’s a shocking customer experience research data point. Our mystery shop database shows that 22 percent of online eLeads receive no response from the dealership! Failure to engage with potential customers equals lost revenue and impacts your reputation. An independent third-party mystery shop can reveal how your staff handles eLeads.
Finally! It’s peak selling season in the powersports industry. And that also means it powersports training season. Are you ready? You’ve checked off product inventory on your lot, scheduled new marketing and refreshed your parts department. But have you spent time training your sales team on the latest economic challenges and compliance regulations? Don’t put your revenue at risk. Train your team to perform at their best with EFG’s optimized training courses.