Winning with Excellence

As we close out the first quarter of 2022, powersports dealers are seeing some positive signals, mixed with some areas of concern. According to CDK Lightspeed DMS, revenue from new and used units grew 3.4 percent in January 2022, versus January 2021. Service saw a 1.4 percent decline as compared to a 13.2 percent increase in December. Overall, average dealer revenue was up 3.0 percent for the month. While this is down notably from the high-flying days at the beginning of the pandemic, it’s still a positive.

Areas of concern continue to be available inventory for both new and used units as well as the rate of inflation. Speaking of inflation, a new wrinkle popped up this month as the Federal Reserve raised their interest rate a quarter of a point and signaled six more increases planned for 2022. While these moves are made to tame the rise of inflation, the impact the average consumer can expect to see includes increases in the interest charged on credit card revolving debt, higher mortgage rates, as well as auto and powersports loans.

This monetary tightening may not affect powersports customers immediately. But there is one area that dealers can boost right away….and it might even be free. Dealers can ensure that the entire ownership experience for their customers is one filled with excellence. This intangible, anecdotal attribute will lock in the sale today and for every repeat interaction. It can even bring new customers to the store in the form of referrals and stellar reviews. All it takes is the commitment from every team member and business partner to ensure that each customer engagement is performed with excellence!

Featured Powersports Market

Training Pre-empts a 911 Call

Glenice Wilder Vice President EFG Companies
Contributing Author:
Glenice Wilder
Vice President
EFG Companies

I don’t know if you are a fan of the 9-1-1 television series on the FOX network, staring Angela Bassett, Peter Krause, and Connie Brighton. If you DVR-it like me, the 10th episode which aired March 21 should give every powersports dealer pause. The storyline included a scenario where a man purchases a new motorcycle, and rides off without the dealer checking for a license or training. In mere TV minutes, the actor is involved in a horrific crash, prompting a call to 911.  The lesson for powersports dealers is clear. Always check to ensure the buyer is licensed for a motorcycle before delivering the bike! And always be sure the buyer is trained to ride the bike they just purchased!

Internal Training First

It’s easy for the sales team to “assume” the customer is fully prepared to enjoy that new bike. They asked all of the right questions and even mentioned several previous motorcycle experiences. But customers are often unwilling to admit their shortcomings or lack of knowledge. Therefore, your entire dealership team must be responsible for ensuring the buyer is fully prepared.

Take the opportunity to check the driver’s license early in the sales process. Confirm they are actually licensed to ride a bike. “Oh, I’ve ridden a bike for years!” is not sufficient. Almost every state notes a motorcycle on the license itself. Also, a quick check to the DMV database will flag the appropriate certifications.


EFG Companies 3x Winner of Nifty 50 Product Award with 1,000,000 Mile Limited Powertrain Protection

Complimentary protection proven to increase dealer profits

Nifty 50EFG Companies, announced today that its nationally award-winning 1,000,000 Mile Limited Powertrain Protection product for motorcycles has received a Powersports Business Nifty 50 Product Award. This marks the third time EFG has been recognized as a Nifty 50 product winner. For more information, visit

“The Nifty 50 award demonstrates the innovation and market intelligence that EFG brings to its powersports dealer clients,” said John Pappanastos, President and CEO, EFG Companies. 1,000,000 Mile Limited Powertrain Protection helps dealers differentiate themselves and act as a strong testament to the quality of the dealership’s inventory, as well as the level of customer service their customers can expect.”

The powersports industry recently concluded a second year of struggling to create year-over-year growth. Now, dealers are recognizing even more that they have to differentiate themselves from the competition to generate sales. 1,000,000 Mile Limited Powertrain Protection differentiates dealers with the opportunity to provide consumers with complimentary protection, on both new and used eligible inventory, that lasts as long as they own the motorcycle. In a market where pre-owned bike sales are outpacing new unit sales, this gives dealerships a way to maximize profitability on all inventory.

“In the pre-owned space, the key is value,” said Glenice Wilder, Vice President, EFG Companies. “On average, dealerships offering 1,000,000 Mile Limited Powertrain Protection have improved VSC penetration by 48 percent because consumers see the significant value in the coverage, and choose to extend and expand it.”