Powersports Switchback
The best powersports customer is a loyal one. While your personality, shop culture, and the right inventory play a significant role in customer loyalty, the right F&I products can keep those customers coming back, too. Although many consumers have pressed pause on new purchases, they are definitely spending money to keep their current vehicles on the road and on the trail. Customer loyalty programs bring those customers to your service drive and put much needed revenue in your pocket.
I had big plans last weekend to take our side-by-side out for a little excursion to our neighborhood pumpkin patch with the family. To my annoyance, all we got was a disappointing ‘click….click….click…’ That’s right – the battery was dead. My loyal, never-fail, always ready for road or mud ride was not up for anything!
We expect our vehicles to work when we want, but not when they are improperly maintained. I pondered this inevitable truth as I trailered the side-by-side, drove to the dealership, and spent valuable time and cash to get her up to speed. Needless to say, the trip to the pumpkin patch was postponed to another day.
I’m not alone in my dead battery frustration. A dead battery is one of the most common issues facing powersports vehicle owners, followed by engine, transmission, and other powertrain tickets. Fortunately, the team at my local dealership knows me well and is dedicated to keeping all of my ‘toys’ up and running. This relationship serves us both well. I am a frequent customer, and they are invested in supporting me. There is value in this kind of loyalty — for both of us.