Categories
Powersports Market Uncategorized

The Value of Loyalty

I had big plans last weekend to take our side-by-side out for a little excursion to our neighborhood pumpkin patch with the family. To my annoyance, all we got was a disappointing ‘click….click….click…’ That’s right – the battery was dead. My loyal, never-fail, always ready for road or mud ride was not up for anything!

We expect our vehicles to work when we want, but not when they are improperly maintained. I pondered this inevitable truth as I trailered the side-by-side, drove to the dealership, and spent valuable time and cash to get her up to speed. Needless to say, the trip to the pumpkin patch was postponed to another day.

I’m not alone in my dead battery frustration. A dead battery is one of the most common issues facing powersports vehicle owners, followed by engine, transmission, and other powertrain tickets. Fortunately, the team at my local dealership knows me well and is dedicated to keeping all of my ‘toys’ up and running. This relationship serves us both well. I am a frequent customer, and they are invested in supporting me. There is value in this kind of loyalty — for both of us.

Loyalty pays

At EFG Companies, we understand the importance of loyalty – for our clients and their customers. We have developed value-driven loyalty programs covering powersports engines and batteries, designed to keep customers on the road or water and generate revenue for dealers.  

Our new Million Mile Limited Engine Protection Loyalty Program and Million Mile Battery Protection programs incentivize motorcycle, ATV, UTV, side-by-side, personal watercraft, and snowmobile owners to maintain their vehicles while offering powersports dealerships a much-needed boost in showroom traffic and fixed operations revenue.

These loyalty programs also convey the relationship between dealer and customer – beyond the transaction. They speak to the savvy dealers’ genuine interest in their customers and the enjoyment generated from owning a functioning motorcycle, ATV, or jet ski. My dealer shared my disappointment in the failed pumpkin patch excursion. That kind of loyalty keeps customers coming back.

With sales at three-year low levels heading into the 4th quarter, powersports dealers are facing high inventories and hesitant consumers concerned about the overall economy and their personal finances. These two new Million Mile programs couldn’t come at a better time.  They are specifically designed to protect the buyer’s investment while giving dealers a powerful, profit-driving tool. By ensuring customer satisfaction and encouraging regular service visits, dealerships will enhance customer loyalty and secure future sales. It’s truly a win-win scenario for both dealers and their customers.”

For more than 50 years, our clients have depended on EFG experts to help them achieve their profitability goals. Our proven team of EFG trainers and experts are here to deliver the types of products that help you sell more units. At EFG Companies, we’re more than an F&I provider; we’re your business partner in the retail powersports industry. Contact us today to learn more about how our team can help you achieve your winning strategy.

Print Friendly, PDF & Email