One of the biggest challenges dealerships face is convincing the consumer to get out from behind the computer and walk through their showroom floor. When nameless, faceless customers are researching and talking about you and your competitors without your knowledge, how can you address their wants and needs and incentivize them to choose your dealership for their business?
It is understandable to focus your efforts on what you know and can control. You know how to price, structure your inventory, and train your team to provide the best customer service. You are familiar with mail-outs, TV spots, and radio and newspaper ads because you’ve had decades to work with them. You know what to expect when it comes to return on investment and how to work within each of these mediums. However, these traditional mediums are losing traction in influencing your customer base.
According to a recent study from Automotive News:
- 49% of customers base their car buying decisions based on online research.
- 45% of online buyers visit dealership websites before walking on to a lot
It’s time to stop fearing the unknown and become knowledgeable directors of your online reputation. You are probably already engaging in some aspects of digital marketing. You may have an email campaign, and maybe even social media and SEO campaigns. But do you know what’s working and how your dealership ranks online compared to your competitors?
Online reputation management can be more than intimidating, but with over 35 years of consumer insights with EFG works with you to reallocate where your advertising and marketing dollars can be best utilized to generate a higher ROI. Our integrated communications plans include implementing differentiated messages in all modes of communication, designed to generate leads, facilitate customer loyalty, and significantly impact a higher degree of word of mouth.
- Our proprietary social media platform monitors online chatter on you and your competitors as well as online reputation management, allowing you to turn reviews into positive leads.
- With EFG Insights, our email management tool, we use strategic processes to identify and target the right audience for the right messages, enhancing email communications from a shot in the dark to directing qualified leads and driving customer loyalty.
If you are ready to take your online reputation to the next level, contact us today.