2022 Mid-Year Agency Predictions

Agents making vehicles more marketable deliver win-win opportunities

While merger and acquisition activities continue, those agents who help their dealer clients make their inventory more marketable will generate more revenue across the board. As dealers increase their focus on service retention, agents who offer tools to increase maintenance marketing will prove more valuable. In addition, agents who position themselves as trusted, expert advisors can help guide clients through digital-first hybrid sales models, marketing F&I and maintenance products at the beginning of the sales process, and effectively capturing trade-in vehicles. Serving as an ‘in-house’ trainer, agents ca also demonstrate value and build relationships across the dealership. Leveraging these tools, along with a highly reputable product administrator partner, positions the savvy agent for success in 2022.