There’s not a dealer in the powersports industry that doesn’t wrestle with the concept of training! Everyone agrees that training is necessary to run a successful, profitable, efficient and ethical dealership operation. However, the spectrum of dealers’ commitment to training is wide in the retail powersports space. Even the dealer that is committed to training struggles with things like:
- Why pay to train someone who’s just going to leave?
- It’s difficult taking income-producing team members off the floor, desk, or drive for an extended period of time.
- I can’t determine if training is actually making a difference to my bottom line.
- I can’t get my managers to see the value. My dealership runs a certain way and they don’t want to have to re-train team members after a training course that is counter-intuitive to the way we operate.