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Business Growth

New Horizons Ahead in the Used Car Market

Have you paid attention to the used-car market this year? Previously viewed as less desirable by some lenders, used cars are gaining some cachet. Unfortunately, credit unions appear to be missing the boat. According to the recently issued Experian State of the Automotive Finance Market Report for the second quarter of 2020, market share for credit unions in used car financing has declined precipitously since the same time last year. Experian’s report posted a 3.9 percent market share decline to 24.9 percent.

Why the decline? Several factors are likely at play. The market for used cars has grown exponentially. In June, franchised car dealers sold 1.2 million used cars and trucks, according to Edmunds, up 22 percent from 2019. It was the highest monthly total since at least 2007. Credit unions have lower market share with franchised dealers and so are missing the bulk of this sales volume.

New unit inventory issues are also creating a perceived demand for older cars, fed by a roughly two-month halt in production of new cars earlier in 2020. In the first seven months of the year, automakers produced 6.6 million cars and light trucks in North America – three million fewer than in 2019, according to Automotive News. Additionally, consumers are keeping their vehicles for up to 12 years and receiving a tidy sum if they choose to sell, slowing the revolving door of used car inventory.

Categories
Business Growth

Preparing for a Surge in Auto Financing

Brien Joyce Vice President EFG Companies
Contributing Author:
Brien Joyce
Vice President
EFG Companies

While everyone is following the news coverage of the impact of Hurricane Harvey, the estimated 500 auto dealers in the Houston area affected by the hurricane are already working to get back up and running. According to Automotive News and Wards Auto, dealers in Southeast Texas expect a surge in car buying as people begin receiving insurance payouts for their damaged vehicles. This means that there will also be a surge in auto financing, and lenders will need to be prepared to help dealers manage their time with each customer wisely.

It can be expected that there will be a period of “downtime” while both dealers and consumers survey their homes and businesses to understand the full scope of the damage. This “downtime” provides lenders the perfect opportunity to prepare their operations for when consumers in the seventh most populated market in the U.S. begin car shopping en masse.

One of the biggest challenges during a car-buying surge is simply servicing the increased traffic. Dealers will often extend their hours as part of their overall strategy to capture as many sales as possible. With that in mind, now is a good time to begin preparing your team to work longer hours to ensure auto loan officers are available during longer dealership hours.

It’s also important to remember just how easy it can be to crash an online platform when a large number of users try to use it all at once. Take the time now to work out a solution with your IT team for a surge in online applications sent via your dealer portals and through your website directly from consumers. Preparing your digital platform to have the bandwidth to handle a significant increase in traffic will help make sure you are able to capture as many loans as possible with no disruption to dealer service.

Categories
Business Growth Economy

Perspective on the Auto Sales Plateau

Mark Rappaport President Simplicity Division EFG Companies
Contributing Author:
Mark Rappaport
President
Simplicity Division
EFG Companies

It’s official. Auto sales have plateaued. Dealerships across the U.S. are reporting low sales numbers in comparison to last year. Manufacturers have increased incentives, but no one’s taking the bait. Looking at these headlines, it all looks like doom and gloom. But, let’s take a step back for a second.

According to Automotive News, the auto industry sold 17.5 million vehicles last year, representing a seventh straight year of growth. When put in that perspective, a plateau at 17.5 million vehicles doesn’t seem too bad.

Yes, vehicle sales aren’t hitting manufacturer projections, but seriously, how long did they really think sustained growth was going to continue? We’ve been in one of the longest economic expansions in U.S. history; the economy was bound to slow down at one point.

With that perspective in mind, economic indicators continue to be strong.  National unemployment has hit its lowest level since May 2007. We’ve seen strong jobs gains in recent months. According to CNN, wages rose 2.5 percent in the past 12 months, and the median price of a home has risen to $236,400. Lastly, consumers are still taking on debt. According to the Federal Reserve, consumer credit rose 4.8% annually in February.

Clearly, there is still plenty of business available. This time of relative calm, with no abrupt economic changes, is the perfect time for auto lenders to catch a breath, regroup and re-address their go-forward plans with regards to loan volume.