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EFG Companies

Market Today for Payday Tomorrow

Eric Fifield Chief Sales Officer EFG Companies
Contributing Author:
Eric Fifield
Chief Sales Officer
EFG Companies

Clearly, we are in the midst of challenging times. Due to shelter-in-place orders, many in the U.S. are working from home or furloughed, and millions have lost their jobs, with cars parked in the driveway. Others have picked up a delivery job and are putting many unexpected miles on their vehicles. And for those who perform essential functions that we rely on, it is business as usual with a whopping dose of added stress. Whatever the situation, everyone is burdened in some way.

In the retail automotive industry, we’ve been through hard times before. Most recently, the Great Recession taught the industry a lot about running a financially sound business through both economic ups and downs. Since then, the industry has drastically changed with the progression of online retailing. As dealers ramp up online retailing efforts to stay engaged with consumers stuck at home, EFG has once again brought to market its traffic-driving, market differentiator – WALKAWAY Vehicle Return Protection.

Provided complimentary on automotive financing, WALKAWAY allows consumers the option to return their vehicle in the event any of these unforeseen life events occur:

  • Involuntary unemployment
  • Physical disability
  • Loss of driver’s license due to medical impairment
  • Self-employment personal bankruptcy
  • Accidental death
  • International employment transfer
Categories
EFG Companies Electric Vehicles

EFG Launches MAP® Electric Vehicle Protection Exclusively for EV Customers

DALLAS, TX (August 13, 2019) EFG Companies, the innovator behind the award-winning Hyundai Assurance program, today announced the launch of the new Motorist Assistance Plan (MAP®) Electric Vehicle Protection. This new exclusionary vehicle service contract is designed to meet the unique needs of EV owners and help dealers diversify their revenue streams through both the F&I office and the service drive. For more information, visit http://bit.ly/2YX1226.

MAP Electric Vehicle Protection provides coverage for all assemblies and parts, the manufacturer-installed battery, and electric vehicle motor(s), except for a specific list of parts that are excluded. It also provides roadside assistance, rental reimbursement, and trip interruption benefits.

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EFG Companies

Give Your Customer Retention a Boost with MVP

Eric Fifield Chief Sales Officer EFG Companies
Contributing Author:
Eric Fifield
Chief Sales Officer
EFG Companies

If customer retention was ever a buzzword, it is this year! Everyone in the automotive industry is talking about it. But, what are we doing about it? The challenging thing about customer retention in the retail automotive business is the amount of time between purchases and the lack of frequent interaction with the customer during that time. Of course, the answer lies in the service drive, so how are we as an industry thinking about it differently than in years past?

Leaving Money on the Table

Let’s look at retention in terms of customer engagement between vehicle sales. According to research from the National Association of Automotive Dealers, 83% of customers who perform maintenance with the selling dealer are more likely to return to purchase another vehicle. However, the Cox Automotive 2018 Service Industry Study states that dealerships only represent 33% of the share of consumer service visits. Literally, dealerships are getting only a third of the customer’s business for maintenance. Not only are you losing the opportunity to engage with your customer – you’re losing service drive revenue!