As we kick off 2025, I feel like everyone in the powersports industry is looking for a light at the end of the tunnel. Certainly, there were some bright spots in 2024. After a two-year pandemic hangover, inventory across the board is stabilizing. Consumer sentiment is also rising, ticking up two points to 71.8 and notably higher than its lowest point in July, according to the University of Michigan Consumer Sentiment index. While sales and service revenue continues to be down across the board, a recent J.D. Power Q3 Market Insight report revealed that sales of sports bikes ticked up in the quarter and are tracking 5.4 percent higher year-over-year.
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Three Tips to Make More in 2025
