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Here’s a shocking customer experience research data point. Our mystery shop database shows that 22 percent of online eLeads receive no response from the dealership! Failure to engage with potential customers equals lost revenue and impacts your reputation. An independent third-party mystery shop can reveal how your staff handles eLeads.
Finally! It’s peak selling season in the powersports industry. And that also means it powersports training season. Are you ready? You’ve checked off product inventory on your lot, scheduled new marketing and refreshed your parts department. But have you spent time training your sales team on the latest economic challenges and compliance regulations? Don’t put your revenue at risk. Train your team to perform at their best with EFG’s optimized training courses.
We are almost two months into an interesting 2025. Political and economic headwinds are prompting some dealers to dig in for the long haul. Regardless of political or economic conditions, there are opportunities to make more revenue in the first quarter of 2025. Let’s look at what you can – and can’t – control and the opportunities that exist.