Powersports Switchback
The best powersports customer is a loyal one. While your personality, shop culture, and the right inventory play a significant role in customer loyalty, the right F&I products can keep those customers coming back, too. Although many consumers have pressed pause on new purchases, they are definitely spending money to keep their current vehicles on the road and on the trail. Customer loyalty programs bring those customers to your service drive and put much needed revenue in your pocket.
Here’s a shocking customer experience research data point. Our mystery shop database shows that 22 percent of online eLeads receive no response from the dealership! Failure to engage with potential customers equals lost revenue and impacts your reputation. An independent third-party mystery shop can reveal how your staff handles eLeads.
It’s a good thing that powersports dealers are an optimistic, passionate bunch in general. Fueled by their love of sport and the outdoors, many say they have the best job ever. Granted, owning a business is not without challenges, and managing the financial obstacles can dampen the daily thrill. But what if I told you that you might be leaving money on the table every day and impacting your ability to MAKE MORE dealership revenue and overall personal wealth with powersports profit participation?