Powersports Switchback
I have an annual guys’ trip, where we load up all our coolers, camping gear, and anything made for off-roading, and head out to the hills for a long weekend. Our goal – reconnect with each other, sling some mud, have some laughs, talk some smack, and hopefully no one gets hurt.
I had big plans last weekend to take our side-by-side out for a little excursion to our neighborhood pumpkin patch with the family. To my annoyance, all we got was a disappointing ‘click….click….click…’ That’s right – the battery was dead. My loyal, never-fail, always ready for road or mud ride was not up for anything!
We expect our vehicles to work when we want, but not when they are improperly maintained. I pondered this inevitable truth as I trailered the side-by-side, drove to the dealership, and spent valuable time and cash to get her up to speed. Needless to say, the trip to the pumpkin patch was postponed to another day.
I’m not alone in my dead battery frustration. A dead battery is one of the most common issues facing powersports vehicle owners, followed by engine, transmission, and other powertrain tickets. Fortunately, the team at my local dealership knows me well and is dedicated to keeping all of my ‘toys’ up and running. This relationship serves us both well. I am a frequent customer, and they are invested in supporting me. There is value in this kind of loyalty — for both of us.
There is nothing more exciting than the first weekend of good Spring weather to conjure thoughts of slinging some mud! Whether taking that ATV/UTV camping, visiting the nearest off-road trail, or simply looking for the nearest country road, getting some dirt on the tires is always a good time. But before your customer backs that vehicle out of the garage or storage unit, make sure they don’t inadvertently cut their fun short. Now is the time to recommend a vehicle check-up or offer a service center special to get that unit ready to ride.
Chances are that weekend toy probably sat idle for a few weeks or even months. Just because it starts doesn’t mean it’s good to go. From tires and wheels to lights and oil, there are a number of things that can impact a great ride – or cause a ruined weekend. Reach out to your customers and recommend a quick visit to the dealership for the following 5-point checklist: