The best powersports customer is a loyal one. While your personality, shop culture, and the right inventory play a significant role in customer loyalty, the right F&I products can keep those customers coming back, too. Although many consumers have pressed pause on new purchases, they are definitely spending money to keep their current vehicles on the road and on the trail. Customer loyalty programs bring those customers to your service drive and put much needed revenue in your pocket.
An F&I loyalty program offers some critical benefits for powersports owners, including protection from costly repairs. These complimentary programs also differentiate your dealership from the competition. But those benefits require some explanation from your team. Targeted powersports F&I training ensures those benefits are put front and center, boosting customer loyalty and F&I revenue.
F&I Products Drive Revenue and Customer Satisfaction in New and Used Units
Whether you are selling a new motorcycle for daily use or a used ATV for seasonal adventures, powersports units are only as good as their hours of use. And nothing is more annoying than a unit that won’t start at the end of the day, a transmission that won’t shift to climb that hill, or an engine that fails at the farthest part of the trail.
During the buying process, many consumers fail to factor in the potential risk of a mechanical breakdown and the overall true cost of ownership, OR the overall value of a long-term relationship with the dealership that sold the vehicle. They are eager to hit the open road or the rugged trail. Whether the unit is purchased primarily online or at the dealership, the best dealerships always discuss these risks and the F&I products that mitigate the damage – for both new and used units.
Optimized powersports F&I products are designed with your unique customers in mind. EFG offers a wide variety of options that cover nearly every possible scenario.
EFG’s 1,000,000 Mile Limited Engine Protection Loyalty Program provides protection for those customers who may not be able to afford a traditional vehicle service contract, but are interested in coverage for the most basic component of their vehicle – the engine. This program gives consumers the confidence to purchase while driving traffic directly to your service drive. To qualify for the program, customers simply return to your dealership for regular maintenance and confirm ownership every five years.
This built-in service drive loyalty program also protects the customer by ensuring their vehicles are maintained according to manufacturer standards. By tying the engine coverage to your dealership, you differentiate your dealership, strengthen customer relationships for long-term sales, as well as boost your profit participation profitability.
With a vehicle service contract made specifically for powersports dealers, a CPO program that gives customers the confidence to buy used, and 1,000,000 Mile Limited Battery Protection to remove customers’ dead battery frustration and keep them on the road as long as they own the vehicle – EFG has a solution for your specific dealership that will foster customer loyalty and drive additional sales.
Training for Customer Success plus F&I Revenue
These F&I products are great but if your customers don’t understand the benefits then their value is greatly diminished. Our Powersports F&I Producer Class is focused on the unique needs of powersports dealerships and their teams. Our proven, customer-focused approach relies heavily on needs-based selling and supports the unique culture surrounding every powersports dealership.
Training class participants learn how to conduct an effective customer interview and effectively deliver product presentations that are customized to the buyer’s needs. Role playing and objection handling techniques are included, along with compliance and lending criteria. After completion, dealership principals and team members realize measurable returns and bottom-line profits.
Don’t miss out on the record-setting F&I profits. Learn more about our complete powersports portfolio of F&I products and optimized training. Connect with Adam Ouart on LinkedIn, or contact him directly at 972-249-7288, or by email at aouart@efgusa.com
