What’s the most valuable thing in your powersports dealership? The latest model side-by-side? A deep inventory of used bikes? Nope. It’s your employees. Without your employees, nothing gets sold or fixed. Customer service is out the window…and they certainly don’t return. But are your employees as profitable as they could be? Do they need better training? It’s a good question to ask.
We’re all familiar with the persistently high interest rates, waning customer sentiment, and rising concerns about economic stability facing buyers this year. As a powersports dealer, you’re also concerned about these issues as well as tariffs and parts availability. But you can’t control any of those things. The only thing you can control is what happens in your shop. So take control and boost your employees’ profitability – and your revenue as well- and sign up for better training.
Better Training for Today
During the pandemic, dealers had limited inventory, and consumers clamored to get outside with friends and family. It was a dealers’ market. Fast forward to today’s buyer’s market, where consumers are hesitant to buy. As the selling environment shifted, did you adjust your employee training? You can’t sell more units without effective, productive employees. And chances are, your employees could benefit from training designed specifically for today’s market and today’s customer.
Train for the Long Term
Powersports consumers and enthusiasts are a passionate, engaged group. Whether they buy a bike to get to work or to ride on the weekends, your customers are committed to their vehicle. Are they as committed to your dealership?
EFG’s unique training model focuses on a needs-based behavioral methodology designed to connect your sales and F&I team to the customer. Asking the right questions and actively listening to uncover a customer’s real pain points and build stronger relationships are cornerstones designed to demonstrate value and make the sale. And making that sale drives revenue – for you and your employees.
Train for Profit
Our Training Services team has developed a proven model that delivers a 15 percent increase in F&I profit per retail unit. While not an apples-to-apples comparison, internal EFG data shows EFG’s F&I training in an automotive dealership delivers on average $206,400.00 in additional F&I revenue per year. A $2,000 investment per team member delivers a monthly revenue improvement of $17,200.00. That’s a 100x return on your investment!
This month, you can schedule a meeting with EFG to claim a complimentary F&I Training Seat* for one of your team members, valued at $2,500, and get your team ready to thrive in this buyer’s market.
Give your team the kind of training – and potential profit – you both deserve. At EFG Companies, we’re more than an F&I provider, we’re your business partner in the retail powersports industry. Contact us today to learn more about how our team can help you achieve your winning strategy.
972-249-7288
*Training Seat Voucher available to franchise dealers only who meet the required unit volume.
