There is nothing more exciting than the first weekend of good Spring weather to conjure thoughts of slinging some mud! Whether taking that ATV/UTV camping, visiting the nearest off-road trail, or simply looking for the nearest country road, getting some dirt on the tires is always a good time. But before your customer backs that vehicle out of the garage or storage unit, make sure they don’t inadvertently cut their fun short. Now is the time to recommend a vehicle check-up or offer a service center special to get that unit ready to ride.
Chances are that weekend toy probably sat idle for a few weeks or even months. Just because it starts doesn’t mean it’s good to go. From tires and wheels to lights and oil, there are a number of things that can impact a great ride – or cause a ruined weekend. Reach out to your customers and recommend a quick visit to the dealership for the following 5-point checklist:
- Tires and Wheels
- Controls
- Lights and Electrics
- Oil and Other Fluids
- Chassis
Protection Pays Off
A full unit check-up is a great way to keep customers engaged with your dealership. It’s also a sales opportunity, increasing your quality trade-ins and getting customers on the road/trail in the latest and greatest models.
Beyond unit sales, you can also use check-up appointments to sell credit-card sized protection products, like tire & wheel protection. If your customers did not purchase these products when they bought the unit, the spring check-up is a perfect time to remind them that they still have options to protect their ride. After all, slinging mud while riding is much better than kicking dirt because the vehicle broke down!
Speaking of Spring, now is also the time to inspect your own inventory. Do you have the right mix of new and used units on your lot? Have the demographics changed in your area? Do you have the right mix of protection products to keep those vehicles in use and generate revenue for your dealership? Take a few minutes to conduct your own review to set yourself up for a great sales season.
At EFG, we realize powersports dealers have countless challenges. Our proven team of EFG trainers and experts are here to help you move more metal and grow needed F&I revenue. We bring years of experience to your team. At EFG Companies, we’re more than an F&I provider, we’re your business partner in the retail powersports industry. Contact us today to learn more about how our team can help you achieve your winning strategy.
