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We are almost two months into an interesting 2025. Political and economic headwinds are prompting some dealers to dig in for the long haul. Regardless of political or economic conditions, there are opportunities to make more revenue in the first quarter of 2025. Let’s look at what you can – and can’t – control and the opportunities that exist.
As we kick off 2025, I feel like everyone in the powersports industry is looking for a light at the end of the tunnel. Certainly, there were some bright spots in 2024. After a two-year pandemic hangover, inventory across the board is stabilizing. Consumer sentiment is also rising, ticking up two points to 71.8 and notably higher than its lowest point in July, according to the University of Michigan Consumer Sentiment index. While sales and service revenue continues to be down across the board, a recent J.D. Power Q3 Market Insight report revealed that sales of sports bikes ticked up in the quarter and are tracking 5.4 percent higher year-over-year.
I have an annual guys’ trip, where we load up all our coolers, camping gear, and anything made for off-roading, and head out to the hills for a long weekend. Our goal – reconnect with each other, sling some mud, have some laughs, talk some smack, and hopefully no one gets hurt.