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Powersports Profit Participation: Don’t Leave Money on the Table

It’s a good thing that powersports dealers are an optimistic, passionate bunch in general. Fueled by their love of sport and the outdoors, many say they have the best job ever. Granted, owning a business is not without challenges, and managing the financial obstacles can dampen the daily thrill. But what if I told you that you might be leaving money on the table every day and impacting your ability to MAKE MORE dealership revenue and overall personal wealth with powersports profit participation?

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Barriers Exist – But They Can Be Overcome

We are almost two months into an interesting 2025. Political and economic headwinds are prompting some dealers to dig in for the long haul. Regardless of political or economic conditions, there are opportunities to make more revenue in the first quarter of 2025.  Let’s look at what you can – and can’t – control and the opportunities that exist.

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Three Tips to Make More in 2025

As we kick off 2025, I feel like everyone in the powersports industry is looking for a light at the end of the tunnel. Certainly, there were some bright spots in 2024. After a two-year pandemic hangover, inventory across the board is stabilizing. Consumer sentiment is also rising, ticking up two points to 71.8 and notably higher than its lowest point in July, according to the University of Michigan Consumer Sentiment index.  While sales and service revenue continues to be down across the board, a recent J.D. Power Q3 Market Insight report revealed that sales of sports bikes ticked up in the quarter and are tracking 5.4 percent higher year-over-year.

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