Powersports Switchback
What’s the most valuable thing in your powersports dealership? The latest model side-by-side? A deep inventory of used bikes? Nope. It’s your employees. Without your employees, nothing gets sold or fixed. Customer service is out the window…and they certainly don’t return. But are your employees as profitable as they could be? Do they need better training? It’s a good question to ask.
It’s a good thing that powersports dealers are an optimistic, passionate bunch in general. Fueled by their love of sport and the outdoors, many say they have the best job ever. Granted, owning a business is not without challenges, and managing the financial obstacles can dampen the daily thrill. But what if I told you that you might be leaving money on the table every day and impacting your ability to MAKE MORE dealership revenue and overall personal wealth with powersports profit participation?
We are almost two months into an interesting 2025. Political and economic headwinds are prompting some dealers to dig in for the long haul. Regardless of political or economic conditions, there are opportunities to make more revenue in the first quarter of 2025. Let’s look at what you can – and can’t – control and the opportunities that exist.