Lending Curve
Credit unions enjoy a consultative relationship with their members. For those members who are considering purchasing a vehicle in 2025, well-trained auto loan staffers can play an important role in counseling members on important financial, tax, and much-needed protection products that save money and increase the value of their purchase.
A mid-year review for credit unions reveals several opportunities to gain auto lending market share versus banks and captive lenders. Leveraging their traditional position offering competitive rates and personalized service, auto loan portfolio managers should focus on aggressive pricing and strong member-focused strategies to make significant gains in vehicle financing market share.
The recent Federal Reserve Beige Book offered an interesting perspective for the auto lending market. Uncertainty around trade policy was pervasive across all 12 districts, with the majority showing flat to down growth. Non-auto consumer spending was lower overall – but most districts saw moderate to robust sales of vehicles.
