Category: Business Growth

Are You Appealing to Millennials?

Post author By efgmarketing
Post date March 28, 2018

Contributing Author:
Brien Joyce
Vice President
EFG Companies

Millennials are in the market to buy cars. Are you in the market to lend to them?

According to Cox Automotive, Millennials are on pace to account for 40 percent of all vehicle sales by 2020. While it seemed like Millennials would never enter the market the way preceding generations had, this demographic is quickly making up for lost time.

Most of the Millennials with buying power today entered the job market around 2008 with record high student loan debt. Jobs were beyond scarce. High quality talent from Gen X and Boomers had flooded the market due to a markedly higher unemployment rate. It was virtually impossible for a recent college graduate to compete with a more experienced Boomer or Gen Xer for that entry-level job. Everyone was willing to work for less just to get by. These economic conditions made all those milestones of becoming an adult seem that much further away for Millennials. They deferred student loans, went back to school, moved in with their parents, and created innovative ways to save money.

A decade later, Millennials have a much greater ability to buy a vehicle, buy a house, get married and have children. However, their past experiences have greatly impacted their current buying habits. According to Cox Automotive:

83 percent say an affordable monthly payment is very important when selecting a lender.
39 percent financed their vehicle through a lender directly.
54 percent prefer to research financing options online.

Tags Baby Boomers, Boomers, Cox Automotive, Gen X, Generation X, Millennials

Business Growth

Interest Rates Dampening Your Loan Volume?

Post author By efgmarketing
Post date March 14, 2018

Contributing Author:
Brien Joyce
Vice President
EFG Companies

According to Edmunds, interest rates on new-vehicle loans are expected to soar to their highest point in eight years. In an interview with F&I and Showroom Magazine, Jessica Caldwell, Edmunds Executive Director of Industry Analysis, stated, “We’re starting to see a trickle-down effect from the rate increases happening at the federal level. The Fed rate hikes directly affect unsubsidized loan rates offered by third-party lending institutions such as credit unions and banks, and, as a result, we’re seeing loans that were formerly between 2 percent and 3 percent being pushed up into higher APR brackets.”

New vehicle APR averaged 5.2 percent in February, representing a 4.9 percent year-over-year increase. Let’s not forget that we are expecting more rate hikes from the Federal Reserve in the coming months.

Combine this rate increase with a plateau in retail auto sales, and we can expect lenders to become more aggressive to shore up their dealer relationships. At the same time, dealers are highly attuned to customer retention and brand enhancement. To differentiate you institution and grow loan volume, consider how you are helping dealers address their concerns.

Evaluate your processes from the point of view of building a relationship:

Do you instill the value of providing superior service across your institution?
Are your dealer partners well versed in how you fund and your funding requirements?
How quickly does your institution respond to an application?

Tags Edmunds, F&I and Showroom Magazine

Business Growth

2018 Shift in Auto Lending

Post author By efgmarketing
Post date February 14, 2018

Contributing Author:
Mark Rappaport
President
Simplicity Division
EFG Companies

In 2017, we saw banks begin to pull back from auto financing, especially in the subprime markets. At the same time, captive lenders utilized manufacturer incentives to increase new vehicle loan volume, and credit unions increased their market share in both the new and used space by filling in the gaps that the banks left behind.

In 2018, we’re seeing a very similar pattern as banks continue to pull back and manufacturers continue to provide deep incentives to make new vehicles more affordable. The National Automobile Dealers Association predicts that 16.7 million new and 15.3 million used vehicles will be sold in 2018. While the new vehicle projection is slightly down from 2017, the used vehicle projection is actually higher than 2017 numbers.

In recent years consumers have been relying on leases and longer-term loans to afford vehicles with a price tag that keeps going up. This has resulted in large amounts of off-lease vehicles hitting markets in 2016, 2017, and in 2018. Meanwhile, the deep incentives provided by manufacturers are undermining vehicle values. The combination of the incentives and record off-lease vehicles hitting the market results in used vehicle values declining – hence the projected increase in used vehicle sales.

As more consumers look to purchase a potential surplus of pre-owned vehicles, auto lenders need to ask themselves how they can help dealers incentivize consumers to purchase with them. We all know dealers are more likely to send business your way if you act as a partner in accomplishing their goals.