Author: efgmarketing

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Business Growth

Move Past Second Thoughts

Rising interest rates and inflated vehicle prices are giving consumers second thoughts on purchasing a vehicle. A recent McKinsey & Company survey revealed that 77 percent of respondents indicated that reduced purchasing power is causing them to either postpone large expenses or be more conscious about spending, impacting car purchases. Nearly 40 percent of respondents who had intended to buy a vehicle are postponing that purchase, while a quarter plan instead to purchase a more affordable car type, citing high car prices, lack of affordability, and high interest rates for financing as reasons for their decision.

The question of financing is top of mind for consumers, according to the McKinsey survey. About 80 percent of buyers in the United States chose to finance, while about 20 percent chose to purchase outright. According to Experian and StoneEagleMETRICs, cash deals have been on the rise since the fourth quarter of 2020, with a steep rise in 2022.

While consumer interest in financing reflects growing affordability concerns, consumers also are unwilling to sacrifice certain features. Between 30 and 50 percent of respondents claimed they are very likely to prioritize vehicle size, premium brands, or higher trim when purchasing a new vehicle. The balance of consumers is likely willing to compromise, given reduced purchasing power.

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Categories
Business Growth

Keep Your Eye on the Target

Credit unions have had a positive start to November, with good news on several fronts.

  • The Federal Reserve kept interest rates on hold for a second consecutive meeting, taking a cautious stance at a time when rapid inflation is retreating but has not reached the target goal of 2 percent.
  • Consumer spending ticked up to 7 percent in September from 4 percent in August, reflecting a relatively positive sentiment.
  • The Bureau of Labor Statistics reported that the U.S. economy added 150,000 jobs and the unemployment rate rose a tenth of a percentage point to 3.9 in October, positive news in the eyes of economists.
  • It also appears the union strike against the automakers has ended, pending contract ratification.

However, auto lending rates remain sky high with the average auto loan interest rates across all credit profiles ranging from 5.07 percent to 14.18 percent for new cars and 7.09 percent to 21.38 percent for used cars, pricing many would-be buyers out of the market. While total new-light-vehicle sales were up 1.6 percent in October from a year ago, the MSRP of those vehicles remained high and the average incentive spend from manufacturers declined 1.4 percent to $2,322, according to Motor Intelligence data.

Additionally, the Big 3 automakers have signaled that the costs accrued to come to an agreement with the United Auto Workers Union will be passed on to consumers, i.e., higher prices. Wards Intelligence estimates that the roughly 6-week long union strike resulted in 35,000 lost deliveries in October and November sales will continue to see some lingering effects. Used vehicle inventories remain challenging as dealers resist inflated auction prices and consumers continue to hold on to their vehicles. With all of this in flux, credit unions must keep their eye on the target for the remainder of the year.

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Categories
Economy

Play to Your Strengths for Success

The end of 2023 is on the horizon and lending in the retail automotive market seems a bit topsy turvy. Let’s consider a few data points:

  • August jobs report reflected an additional 187,000 jobs – but the unemployment rate jumped unexpectedly.
  • The Federal Reserve has paused interest rate increases for the time being – but inflation rose 0.6 percent in August to 3.7 percent, its biggest monthly gain of 2023.
  • While it seems the economy is cooling, the average interest rate on a new car is 14.09 percent and 14.34 percent for a used car.

The car buying consumer is in the midst of these juxtapositions. More people are employed than before the pandemic, but the ‘value’ of their paycheck continues to be hit hard by inflation. Availability of new and used vehicles is improving, but the ‘cost’ of a loan feels exorbitant, pricing many people out of the market. And, if the buyer has a vehicle to trade with a balance owed, the impact of negative equity may come as a surprise. According to Edmunds, the average negative equity value of auto trade-ins was $5,445 in April 2023, up nearly 24 percent compared with the previous year.

As a lender, what options are available to your team to continue to grow a strong lending portfolio while keeping customers out of a potential delinquency position? Here are some maneuvers that require a sharp pencil but should result in a win-win for both you and your customer.

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