Lending Curve
Credit unions enjoy a consultative relationship with their members. For those members who are considering purchasing a vehicle in 2025, well-trained auto loan staffers can play an important role in counseling members on important financial, tax, and much-needed protection products that save money and increase the value of their purchase.
A mid-year review for credit unions reveals several opportunities to gain auto lending market share versus banks and captive lenders. Leveraging their traditional position offering competitive rates and personalized service, auto loan portfolio managers should focus on aggressive pricing and strong member-focused strategies to make significant gains in vehicle financing market share.
Credit union auto lending advisors may face a wave of conflicting tax deduction questions in the coming months. The sweeping taxation and funding bill making its way through the U.S. Congress contains a provision allowing a tax deduction on up to $10,000 in auto loan interest a year for the next few years, a break that could save many Americans hundreds of dollars. However, the tax break isn’t available for the purchase of used cars. The same bill eliminates a $7,500 tax credit for the purchase or lease of electric cars and trucks.
