According to a recent article by the Associated Press, even though interest rates are low, many consumers are still choosing to lease their new car or truck rather than buy.
“Lenders have seen overall stability come back to the market since the recession and leasing has gradually returned as a larger part of many lender strategies,” said Melinda Zabritski, senior director of automotive credit at Experian Automotive. With leasing on the upswing, the market is predicted to double in the next year.
With OEMs releasing their lease incentives this fall, it’s time to make sure your team is fully prepped for taking advantage of this fast-moving trend and increase future sales opportunities.
While sales business will always remain the backbone of a dealership, you know there is no business 
lease business, especially with August lease incentives around the corner:
- Leases keep customers returning to the dealership like clockwork for their service appointments
- Leases help maintain an inventory of recent-model used cars
- Leases have the significant opportunity to create customers for life
But, does your team have the knowledge and tools to close a lease?
With over 35 years of insight into the consumer mindset in the auto retail space, EFG’s Transcend Group knows how to train your team to readily position the benefits of leasing while understanding their individual benefits of closing a lease and the bigger picture of dealership profitability.
Find out more about our Lease Training Workshop and register today!