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EFG Companies Selected as 2015 Nifty 50 Product Award Winner

Certified Hide Pre-Owned Protection Fills Industry Void & Drives Used Unit Sales

2015 Nifty 50 Winner Logo 1EFG Companies, the innovator behind the award-winning Hyundai Assurance program, announced today that the company’s Certified Hide Pre-Owned Protection product has received a Powersports Business 2015 Nifty 50 Award.  The winning products and services of the Nifty 50 are awarded annually based on their ability to increase dealer profit potential.

The Nifty 50 award winners were chosen by the editors of Powersports Business and their sister publications in the powersports industry, including Rider and Thunder Press.

CERTIFIED_HIDE_LOGOCertified Hide Pre-Owned Protection makes a strong statement about the quality of a dealer’s inventory and the integrity of the dealer. The program drives sales, increases front-end gross, and differentiates dealers with the opportunity to provide complimentary extended coverage on all eligible used inventory in a traditionally under-served consumer market.