EFG Companies, the innovator behind the award-winning Hyundai Assurance program, together with Northwood University, today announced student competitors and F&I mentors participating in the first annual F&I Innovator of the Year Award competition.
The competition will pit six teams of Northwood’s junior and senior undergraduate automotive marketing and management students against one another to conceptualize and build a new F&I product while earning course credit.
Each team includes an F&I director who will serve as a mentor and provide beneficial insight into the daily inner workings of automotive F&I.
“Because of their practical experience within dealerships, the mentors’ knowledge will be invaluable to the teams,” said John Pappanastos, President and CEO, EFG Companies. “The directors will help the teams understand compliance and its increasing impact on F&I, the changing profile of consumers, and the focus on client retention.”