Dealership Corridor
Recently, I had a typical conversation with a dealership general manager about his team’s performance. He struggled to understand why today’s environment makes it more imperative that his sales and F&I staff receive specialized training. With consumers feeling the financial pinch and arming themselves with as much online and comparative research, driving increased F&I revenue is a greater challenge. However, this GM felt like he could handle what he needed to in-house.
When was the last time you saw your F&I administrator? Did you receive a data-rich year-end report on product performance? Have they provided a schedule of 2025 training sessions for your employees? Are they delivering support to your management team? No – nothing?
Welcome to the New Year rush! At your dealership, you’re trying to move out those older units while negotiating for new models. You’re also connecting with key business partners to review and finalize plans and projections for 2025. And last – but not least – you have a calendar chock full of social commitments with friends and family! But what if I told you that you could connect with more customers and make more in 2025? Let me explain.
