Tag: consumer protection products

With tax season in full force, you’ve probably seen a plethora of articles describing what consumers plan to do with their refunds. The majority of those articles state that consumers plan to use their money from Uncle Sam to shop.

According to a recent survey from PriceGrabber®, a leading online shopping site:

• 54 percent of consumers expect to receive a tax refund this year;
• 24 percent expect more money than last year; and,
• 56 percent plan to splurge and give themselves a break from the constant saving cycle from the recession.

Normally, tax refunds are used for big-ticket items like cars and vacations. However, this year consumers are saying they prefer to spend their money on clothing, household items and electronics. So, how can you incentivize them to use that extra money for the new car they’ve been lusting over?

It’s simple, give them more for their money. Consumers have sat on aging vehicles for four years as they waited out the recession. They want to move on. They are ready to move on. But, they are still wary of the shaky economy.

EFG Companies conducted independent research in 2011 and 2013 to gain further insight into the consumer mindset. The second study showed no change in consumer perception about the economy. Both studies found:

• 89.9% of consumers surveyed are concerned about the health of our economy
• 30.9% of consumers surveyed are not confident in their job security

Relieve their stress and get them in the vehicle they want by packaging your loans with consumer protection products that protect their finances from those unforeseen circumstances, such as:

• Job loss
• Mechanical break-down
• Total-loss

It’s time to remind your customers why now is the time to make a smart investment in a new vehicle.

Contact EFG today and we can create an F&I assessment to determine whether your product portfolio meets the needs of your target market and how to better allocate your time and money to generate greater returns.

As gas prices continue to rise and consumers implement more wary buying practices, it’s clear that the transition seen in 2012 will only continue in 2013. Is your team prepared to sell new models ranging from horsepower-heavy models to groundbreaking fuel efficient models to the recession-hardened consumer?

The one thing all consumers are looking for is a way to save a buck! Whether they are looking for higher-end vehicles, or standard commuter cars, they all care about the impact on their wallets. And, with a fiscal cliff continuing to gain press coverage, they are still wary about the potential for job loss.

How can you overcome their reservations? With strategic F&I products that keep their savings intact when unexpected circumstances occur, such as:

• Major mechanical breakdown
• Involuntary unemployment
• Paint & upholstery damage
• Body panel damage
• Tire & Wheel damage
• Total Loss

These products not only benefit your dealership with increased revenue and upsell opportunities, they help your sales-force provide the final hook to close a sale. With pent-up demand, consumers are looking to buy. Give them a reason to buy from you by offering products that keep their finances secure.

With over 35 years in administrating consumer protection products, EFG Companies is committed to the continuous development of innovative products, services and go-to-market strategies that differentiate our clients from the herd. Find out how we can help you transition to a more profitable future.