Categories
EFG Companies

Tired of Your Cookie-Cutter Warranty Administrator?

Ken Moore Author

Beyond the Sales Pitch: The True Role of Your Warranty Administrator

In the fast-paced world of automotive sales, it’s easy to focus solely on numbers: how many warranties were sold, how much profit was made, and whether or not we can offer a cheaper price than the competition. However, if your view of a warranty administrator is limited to just selling products, you might be missing out on a crucial aspect of their role that could significantly impact your dealership’s success.

More Than Just a Salesperson

A warranty administrator should be more than just a conduit for selling warranty products. Their role is multi-faceted and vital to the overall health of your dealership. Here are several key areas where a proactive warranty administrator can make a difference:

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Categories
Dealership Training

Revealing Missed Sales Opportunities

Anthony Olivieri

Moving more metal is an uphill battle for everyone these days with lingering inflation, high interest rates, and consumer uncertainty. But how many of your customers are turning away because of financial uncertainty versus a subpar online experience?

Forget everything you thought you knew about how online sales inquiries are being handled at your dealership. Our database of more than 1,000 mystery shop inquiries from across the country uncovered hidden goldmines of missed sales opportunities, surprising customer perceptions, and a BDC truth so shocking it could revolutionize your approach to online sales.

Here are three of the biggest issues impacting missed sales opportunities. Read the full report in our e-book.

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Categories
Industry Trends

Focused Flexibility Matters

Some may remember the good old days when car deals were sealed with a handshake and paperwork was completed with a pencil and ledger book. Those days came into sharp focus recently with the CDK outage, illuminating the value of a strong agent partnership in weathering unpredictable challenges.

Fortunately, EFG’s agent and dealer clients were able to keep business flowing by deploying teams of trained support staff to help with sales and provide access to EFG DRIVE within days. Our nationally award-winning online portal allows dealerships to electronically rate, contract, and submit aftermarket products in F&I, as well as electronically submit, self-adjudicate, and receive automatic claims approvals in service.

This paints a small, but very powerful message about the importance of agent relationships. With a volatile market and political uncertainty creating ongoing concerns for the retail automotive industry, EFG sees market strength as well as positive economic and consumer trends for the second half of 2024. However, just as with the CDK outage, focused flexibility is needed for agents to successfully weather the remainder of the year.

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