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Dealership Training EFG Companies F&I

Increase Profit and Remain CFPB Compliant

Contributing Author: John PappanastosWith the Consumer Financial Protection Bureau (CFPB) threatening to crackdown on what they deem as predatory auto loan practices, everyone is scrambling to make sure they are compliant with the fair lending requirements of the Dodd-Frank Wall Street Reform and Consumer Protection Act.

The CFPB was created in July 2010 in an effort to consolidate most Federal consumer financial protection authority in one place.  To-date, the thrust of the CFPB’s oversight has been on rooting out deceptive advertising and sales practices, including misrepresentation of products or product costs, and enrolling customers in products or programs without their consent.   In general, the laws prohibiting these practices are not new; however, the CFPB has also stepped up efforts to eliminate discriminatory practices.  Take the following example:

Sally, a subprime borrower, walks into a dealership to purchase a car. Her F&I manager submits the paperwork to several lending institutions, who then decide to extend a rate on the loan. The interest rate offered by the lender to Sally reflects the higher risk in a loan to an individual of Sally’s credit worthiness.  The F&I manager presents Bank ABC’s rate to Sally, but what she doesn’t know is that, after getting the bank’s rate, her F&I manager increased it with the intention of the dealership participating in the lending profit.  No problem so far.

However, a discriminatory practice occurs if the F&I manager marks up Sally’s interest rate by a greater amount than the dealership typically marks up the bank’s “buy rate” for other customers, even if Sally has few other options to finance her vehicle purchase and is willing to accept the interest rate presented by the dealership.  The fact is that the bank’s buy rate already appropriately reflects the risk in a loan to Sally and the cost to the dealership associated with financing Sally’s purchase is no different than that associated with every other customer.   If the F&I manager increased the rate more for Sally than he would have for another customer because of her race, gender, ethnicity, or any other protected class, then his actions could be deemed discriminatory and the dealership could be held liable.

In addition to discriminatory F&I practices, dealers are concerned as to whether the sale of F&I products, such as extended vehicle service contracts, could increase their liability.  As the CFPB is expected to eventually monitor dealership practices more closely, it makes sense for dealers to double check every process and procedure to ensure compliance.

With respect to F&I products, dealers who partner with third party administrators that understand the depths of their business and the regulation that goes with it don’t have to worry.  Organizations like EFG Companies (EFG), that hold administrative licenses in every state for the sale of F&I products, have made compliance a core facet of their business, influencing everything from product development to claims and client support.

For example, the sale of vehicle service contracts and GAP policies are some of the most highly regulated products by the states.  However, dealers who abide by sound advertising and sales practices cannot be held liable. Rather, the contract administrator becomes liable for any issues relating to the VSC. For this reason, dealerships already had significant reason to abide by discrimination laws before CFPB decided to crack down.

Dealerships found that when partnering with organizations like EFG, their training prepared the F&I managers to remain in compliance with all laws surrounding the sales of F&I products. Companies like EFG take liability very seriously, and, as extensions of the dealership, they verse themselves in the entire F&I process and the laws surrounding it to adequately train dealership personnel.

With engagement from F&I product providers that embody dependability and integrity, dealers can rest assured that their F&I department is sufficiently trained to remain in compliance with all laws surrounding the F&I process.

EFG goes above and beyond to mitigate liability by developing customized go-to-market execution plans for each client.  This effort begins with a comprehensive review of the dealership’s existing processes and leads to joint agreement with the dealer with respect to a well-defined blueprint for compliant – and profitable – implementation.  EFG then creates customized training curriculum and conducts interactive training with dealership personnel, supported by ongoing monthly audits, to ensure that compliance pitfalls are avoided.

Dealerships have an excellent opportunity of increasing profit with F&I products. However, they should keep these considerations top of mind when selecting their product administrative partners:  their operating history and customer service brand recognition in the marketplace, their compliance focus and capabilities, and their liability structure.  Whomever they choose as their partner must be strong in all three areas to provide the level of service and compliance expected from a trusted partner.

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Dealership Training EFG Companies Featured

Leasing is Booming. Is Your Team Taking Advantage of It?

Contributing Author: Stephen RoennauAccording to a recent article by the Associated Press, even though interest rates are low, many consumers are still choosing to lease their new car or truck rather than buy.

“Lenders have seen overall stability come back to the market since the recession and leasing has gradually returned as a larger part of many lender strategies,” said Melinda Zabritski, senior director of automotive credit at Experian Automotive.  With leasing on the upswing, the market is predicted to double in the next year.

With OEMs releasing their lease incentives this fall, it’s time to make sure your team is fully prepped for taking advantage of this fast-moving trend and increase future sales opportunities.

While sales business will always remain the backbone of a dealership, you know there is no business Leasing-on-the-rise-Callout lease business, especially with August lease incentives around the corner:

  • Leases keep customers returning to the dealership like clockwork for their service appointments
  • Leases help maintain an inventory of recent-model used cars
  • Leases have the significant opportunity to create customers for life

But, does your team have the knowledge and tools to close a lease?

With over 35 years of insight into the consumer mindset in the auto retail space, EFG’s Transcend Group knows how to train your team to readily position the benefits of leasing while understanding their individual benefits of closing a lease and the bigger picture of dealership profitability.

Find out more about our Lease Training Workshop and register today!

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Dealership Training

Five Tips to Strengthen Your Sales Force

Contributing Author: Stephen Roennau

In a high-energy and competitive sales environment, it can be difficult to recognize when it is necessary to strengthen your sales force strategy. It doesn’t have to be that way. It is crucial for sales-driven companies to understand the challenges that can sneak up on their team and how to combat them. Training a team, much like exercising, must be a continuous tactic for strengthening a team and determining the success of their sales force.

Tips for a Strong Sales Team

Sales training is a crucial component of empowerment. To that end, identifying weaknesses in your sales team and arming your team with tools and concepts they can use to improve are important in helping to ensure

success. Here are five things that you can do to help strengthen your sales force.

Do you know your sales team?
◦ Do you ever feel like you are speaking to a brick wall when trying to groom a salesperson into what you want him or her to be? You’ve tried several ways to explain the “right” way to do something, only to find that he or she doesn’t succeed, even with coaching. The problem might lie in hiring the right person, but for the wrong job.

◦ Team profiling helps you understand who the top performers are, what roles they should be in, and where you need to optimize existing strengths.
Stop wasting time and precious resources trying to fit a square peg where it doesn’t fit.

Are you communicating the “right” information?

◦ Have you ever said to your sales or service team: “We need to increase sales by 30 percent this month”? What does that mean to the team, and to each individual?

◦ Establish specific goals for your sales team. Whether long-term or short-term goals, document and define the desired goals for your team and outline how those goals should be achieved. Don’t write the goals on the wall and walk away; revisit them regularly to ensure everyone is working toward the same set of goals at all times.

Is your approach the problem?

◦ Is it a drag to come into work every day because you know you’re going to spend your day correcting everyone’s mistakes? Perhaps you’re taking the wrong approach—spinning your wheels on an approach that simply isn’t working.

◦ Motivation matters. Any general manager, sales manager or service manager who is knowledgeable, motivating, and engaging can make the difference between seeing a vast improvement in sales and witnessing dissension among the ranks. Create an environment filled with positivity and energy. That environment starts with you. People are motivated in different ways; experiment and find what works best for your team.

Is your training strategy a “once-a-quarter” event?

◦ EFG knows training—our experts in The Transcend Group are the first step in getting your team on the right track. We can show up and train your sales force, but what really matters is you ensuring that training doesn’t stop there.

◦ Training is an everyday activity. Concentrate on those who need it most, but don’t neglect reinforcing the lesson to top performers as well. Be brilliant at the basics, make sure lower-performing sales reps do the basic steps “right” every time.

“Build value in the product.” “Slow the customer down.” We’re sure you’ve said something like this. But did you tell the salesperson HOW?

◦ Be specific in your feedback. Don’t just say, “Don’t do that” without also explaining how to do something correctly. Teach your team about the products and services you offer, and also teach them why those products and services are valuable to customers. Show them by doing.

Learn more about tools you can use to strengthen your sales force strategy by contacting The Transcend Group today. Visit our website, call us at 877-884-6661, or join our social communities for more information.

Special thanks to Steve Klees, our Senior Vice President of Specialty Channels, and Chuck McGraw, our Senior Vice President of The Transcend Group, for co-authoring this blog.