With powersports sales flat-to-down for the past couple of years, more dealerships are offering a variety consumer protection products to differentiate their business and generate more revenue. While this is certainly a sound strategic move, don’t rush to sign up the first product administrator you find. There are some big differences between providers. Make sure you properly vet your provider before they drain your profit – or ruin your reputation!
It’s You…Not Them
Because your customers are buying F&I products from you, their experience with those products will reflect back on you. You can have the greatest closing numbers in the world, but if your F&I product experience doesn’t reflect the service you provide in the dealership, your customers are not likely to return for their next purchase.
Essentially, your customers may associate their claims service experience with your dealership. A good experience could cement their loyalty and cultivate return business, whereas a bad experience could send the customer elsewhere when shopping for their next vehicle. Continue reading