Disloyal, arrogant, selfish, overindulgent, high-maintenance, frivolous, image-driven, impatient, over-confident and spoiled – Generation Y has heard it all. And, now the generation that everyone thought would never grow up is starting to make up the bulk of the workforce. But, will they be successful in retail automotive? Are they worth hiring?
Honestly, retail automotive can’t afford NOT to hire this challenging generation. The consumer purchase model is rapidly changing – driven in large part by the digital proclivity of Generation Y. Who better to engage with these new customers than people who speak their language – online and via text?
Raised in the era of digital technology, members of Generation Y can quickly prove their worth in the retail automotive workplace. But, some adjustments must be made to reach an equitable compromise with this generation. Here are some recommendations for dealerships seeking to successfully employ Generation Y.
They work to live
The members of Generation Y are committed to achieving work–life balance. While their career is highly important to them, they believe that working hard does not equate to working long hours. This can be a hard pill to swallow for automotive managers who live by the “sun-up to sun-down” model. Continue reading