Author: efgmarketing

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EFG Companies

You Have the Tools to Tackle the Rising Cost of Vehicle Ownership

Navy Federal Credit Union recently released its latest Cost of Car Ownership (COCO) Index, reflecting that vehicle ownership is nearing record levels – including expenses such as gas, insurance, repairs, and purchase prices. As consumers continue to face numerous economic challenges, dealerships have the tools to tackle those rising costs. Your portfolio of repair, maintenance, and debt protection products has proven to ease the burden of ownership for your customers. Position these products as safeguards against unexpected expenses, thereby increasing your opportunities to boost your PRU.

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EFG Companies

Hype Your Hybrid Vehicles to Boost F&I Revenue

Hybrid vehicles are having a moment! A recent Pew Research Study showed 45% of Americans would consider purchasing a hybrid, a 5% increase since 2024. Many consumers cite changing tax laws and EV regulatory pressure as a driving factor. Automotive OEMs are listening with several major brands promoting their hybrid lineup as a ‘greenish’ bridge between traditional combustion engines and environmentally friendly EVs .

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EFG Companies

Is it Time for a Profit-Packed 3-Fer Loyalty Program?

How does this headline sit with you? “The US Car Industry Starts to Implode”.

As we move into the second half of 2025, it’s the perfect time to take a hard look at your sales and F&I solution strategy. Is your vehicle sales strategy and F&I menu aligned with ever-changing consumer mindsets, customer retention goals, and maximizing your profit potential? Staying the course with your current product strategy won’t be enough to drive the growth you need through year-end.

It’s time to think about integrating a traffic-driving loyalty program that does MORE than just bring customers into your showrooms to buy a vehicle. It also strategically funnels them through the service drive AND maximizes your underwriting participation profitability. While it provides great lifetime coverage for your customer’s most expensive asset – creating a customer for life of their vehicle ownership – it also turns customer retention into revenue.

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