{"id":274,"date":"2014-04-03T10:16:22","date_gmt":"2014-04-03T15:16:22","guid":{"rendered":"http:\/\/efgintelligence.com\/subprimepoint\/?p=274"},"modified":"2014-04-03T10:17:51","modified_gmt":"2014-04-03T15:17:51","slug":"relevant-market","status":"publish","type":"post","link":"https:\/\/efgintelligence.com\/lendingcurve\/relevant-market\/","title":{"rendered":"Are You Relevant in the Market?"},"content":{"rendered":"

\"Callout\"<\/a>The news is in! According to the latest \u201cState of the Automotive Finance Market Report\u201d from Experian Automotive, vehicle loan delinquencies are down, nonprime, subprime and deep subprime lending volume is up, and we\u2019ve reached a record level of open loan balances.<\/p>\n

Everyone is looking to reap the benefits of a healthy market. However, while consumers are relying more heavily on financing and continuing to make their monthly auto loan payments a priority, they are still highly value conscious. With a healthy market, you might think this doesn\u2019t matter as much. Even with increased competition, there are plenty of consumers getting back in the car market. With a solid number of closed loans each month, there\u2019s nothing to worry about, right?<\/p>\n

\"Eric<\/a>But, what if you could do more? What if you could blow that increased competition out of the water?<\/strong> The good news is you can by focusing on what the American consumer wants \u2013 value<\/strong>. The value-driven consumer from the recession didn\u2019t go away once they had more money in their pockets. Instead, much like the consumers after the Great Depression, they kept their new outlook and their money. Now, when consumers walk into a dealership, they aren\u2019t just looking for a new car, they are looking for a new experience that puts their needs first.<\/p>\n

Now consider your loans and where they fit into this picture.<\/p>\n