{"id":78,"date":"2013-11-11T08:58:02","date_gmt":"2013-11-11T14:58:02","guid":{"rendered":"http:\/\/efgintelligence.com\/dealershipcorridor\/?p=78"},"modified":"2013-11-26T21:57:22","modified_gmt":"2013-11-27T03:57:22","slug":"the-importance-of-product-knowledge","status":"publish","type":"post","link":"https:\/\/efgintelligence.com\/dealershipcorridor\/the-importance-of-product-knowledge\/","title":{"rendered":"The Importance of Product Knowledge"},"content":{"rendered":"

\"deal\"<\/a>Have you ever had a finance manager or loan officer complain about being burned out?<\/p>\n

We all know that dealerships and lending institutions alike are trying to find ways to lessen the burden \u00a0when it comes to selling consumer protection products. After rapid expansion of menu\u2019s, F&I managers and loan officers are struggling to comply with the\u00a0100%-100%-100% rule<\/strong>\u00a0and keep their penetration numbers up.<\/p>\n

Whether your menu is large or small, product knowledge is the most\u00a0obvious yet least recognized<\/strong>\u00a0key to keep managers from being overwhelmed and generate success. In addition, it helps managers craft questions for the beginning of the process to better understand which products best fit their consumer\u2019s needs. When based on product knowledge, these questions are the key to creating logic hooks that turn \u201cno\u2019s\u201d into \u201cyes\u2019s.\u201d<\/p>\n

Furthermore, product knowledge:<\/strong><\/p>\n