{"id":585,"date":"2014-06-26T13:50:04","date_gmt":"2014-06-26T18:50:04","guid":{"rendered":"http:\/\/efgintelligence.com\/dealershipcorridor\/?p=585"},"modified":"2018-02-27T09:43:21","modified_gmt":"2018-02-27T15:43:21","slug":"dont-leave-service-drive-sales-cycle","status":"publish","type":"post","link":"https:\/\/efgintelligence.com\/dealershipcorridor\/dont-leave-service-drive-sales-cycle\/","title":{"rendered":"Don\u2019t leave your service drive out of your sales cycle!"},"content":{"rendered":"
\"Contributing
Contributing Author:
Steve Roennau
Vice President
Compliance
EFG Companies<\/figcaption><\/figure>\n

What is synonymous with General Motors and Toyota? Recall, right?<\/h3>\n

Four years ago, Toyota underwent a recall crisis on par with General Motors today. Now, Chrysler is also under investigation for faulty ignition switches. Are these the only car manufacturers who\u2019ve felt the strain of a recall crisis? No.<\/p>\n

In the 70s, Ford issued a staggering 21 million vehicle recall for its infamous \u201cpark-to-reverse\u201d automatic transmission defect. In the 80s, Audi dealt with its own unintended acceleration defect with a series of car recalls for its 5000 model that nearly drove it out of the American market.<\/p>\n

Do consumers still buy these cars? Yes.<\/b><\/p>\n

In fact, according to General Motors, the ignition switch recalls have had no significant impact on new model sales. What does this mean for dealerships? Opportunity!<\/p>\n

No matter their reason for visiting the service drive, when consumers bring their vehicles back to the dealership, there is an opportunity to convert those customers to a new car buyer. In fact, the more times a customer returns to a dealership for service, the more likely they are to make their next vehicle purchase with that dealership<\/strong>. Between 2010 and 2012, the percent of customers who were converted from used cars to new cars increased from 17 percent to 19.3 percent. As consumer income continues to increase, this rising trend can also be expected to increase.<\/p>\n

In order to truly maximize this opportunity, dealerships can make small adjustments that create a big difference in capturing a greater share of wallet from this lucrative audience:<\/p>\n