{"id":46,"date":"2012-02-29T23:09:02","date_gmt":"2012-03-01T05:09:02","guid":{"rendered":"http:\/\/efgintelligence.com\/dealershipcorridor\/?p=46"},"modified":"2013-08-23T15:53:39","modified_gmt":"2013-08-23T20:53:39","slug":"auto-dealership-marketing-positioning-your-dealership-for-more-online-leads-part-two-strategy-and-taking-action-to-develop-leads","status":"publish","type":"post","link":"https:\/\/efgintelligence.com\/dealershipcorridor\/auto-dealership-marketing-positioning-your-dealership-for-more-online-leads-part-two-strategy-and-taking-action-to-develop-leads\/","title":{"rendered":"Auto Dealership Marketing: Positioning Your Dealership for More Online Leads   Part Two: Strategy and Taking Action to Develop Leads"},"content":{"rendered":"<p>This entry is the second in a two-part series on increasing visibility and leads through\u00a0<a href=\"http:\/\/blog.efgcompanies.com\/\">auto dealership marketing<\/a>. In Part One, we discussed the need to assess how you look online to potential leads. Today, we\u2019ll detail two tactics for turning customer reviews and web visits into sales leads.<\/p>\n<p>Online lead generation consists of a few key elements:<\/p>\n<ul>\n<li>Making your website easy to find through SEO<\/li>\n<li>Having current inventory, specials and incentives available through only a few clicks<\/li>\n<li>Strategically developing relationships with potential customers online<\/li>\n<li>Making it as easy as possible for potential customers connect with you and \u00a0ask your sales department questions about inventory or pricing.<\/li>\n<\/ul>\n<p>We\u2019ve given you tips on SEO, and chances are your website already gives the customer easy access to your inventory. But as you know, customer service is a crucial part of running a successful auto dealership. Consumers have more options than ever to source a potential car purchase, and it\u2019s important to not lose leads through an undeveloped online strategy.<\/p>\n<p>What do you currently do if you see a negative review or other unflattering content about your dealership? First, if you found the review on a personal blog or social media site, you should contact the reviewer directly. If it was a customer review site or news article, consider putting out a public response through your own website and social media sites. Some online review sites will allow the business owner \u2013 you \u2013 to respond directly.<\/p>\n<p>Do your research about the issue, then formulate a response. Give them a direct number to call to rectify the situation. Consider a customer stumbling on a bad review with absolutely no response from the dealer. Now consider that customer reading the bad review and seeing that the GM personally responded to the issue and offered his phone number to rectify it. We\u2019ve seen it happen and we\u2019ve seen this type of response have an impact.<\/p>\n<p>It\u2019s also important for auto dealerships to have a standard response policy for all customer review sites and social media channels. For example, let\u2019s say a user writes \u201cI love the new Chevy Volt\u201d on your dealership\u2019s Facebook page. This person isn\u2019t necessarily shopping for a car, but that doesn\u2019t mean you and your sales staff can\u2019t turn this situation into a lead. Consider responding with interest and provide some value. A good response could include, \u201cWe love the Volt, too. Have you seen the model in cobalt blue? Take a look at our newest photo album to see it!\u201d<\/p>\n<p>Working a lead online takes more effort than emailing potential customers pricing deals or specials. At EFG Companies, we recommend providing value and interesting content to keep online users engaged.<\/p>\n<p><strong>\u00a0<\/strong><strong>Designate a Section of Your Dealership\u2019s Website as a \u201cLead Funnel\u201d<\/strong><\/p>\n<p><strong>\u00a0<\/strong>Once you\u2019ve established a conversation with a potential lead online, it\u2019s important to take the conversation to the next level. Consider our Facebook Chevy Volt conversation from earlier. After the user looks at your photo album, they may ask another question or make a comment on it. We recommend thanking the user for their comment and then directing them to take another action. For example, \u201cThanks for liking the photo! Are you interested in finding out more about the new Volt? Feel free to contact us directly here.\u201d Then incude a link to your dealership\u2019s \u201cContact Us\u201d page.<\/p>\n<p>To go one step further, we\u2019ve found that while you\u2019re interacting in the social realm, staying there has the most impact. For example, direct them to a page on your website where actual customers have provided testimonials about the Volt, or to your video library where you\u2019ve featured very excited new Volt owners.<\/p>\n<p>Working online leads is an art form, not a science. Rest assured that it may take time for your sales staff to respond accordingly to online feedback and convert leads into sales.<\/p>\n<p>Have questions about researching how your appears dealership online? We\u2019d be glad to help.<\/p>\n<p>Please\u00a0<a href=\"http:\/\/www.efgcompanies.com\/Contact.html\">feel free to contact us<\/a>\u00a0or\u00a0<a href=\"http:\/\/www.facebook.com\/efgcompanies\">join our social communities<\/a>\u00a0for more information.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This entry is the second in a two-part series on increasing visibility and leads through\u00a0auto dealership marketing. In Part One, we discussed the need to assess how you look online [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[6,2],"tags":[21,313,36,34],"class_list":["post-46","post","type-post","status-publish","format-standard","hentry","category-dealership-marketing","category-efg-companies","tag-dealership-marketing-2","tag-efg-companies","tag-lead-generation","tag-marketing-strategies"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7hsqu-K","jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":2,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":281,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts\/46\/revisions\/281"}],"wp:attachment":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}