{"id":44,"date":"2012-02-20T23:06:00","date_gmt":"2012-02-21T05:06:00","guid":{"rendered":"http:\/\/efgintelligence.com\/dealershipcorridor\/?p=44"},"modified":"2013-08-23T15:52:46","modified_gmt":"2013-08-23T20:52:46","slug":"auto-dealership-marketing-positioning-your-dealership-for-more-online-leads-part-one-research-and-monitoring","status":"publish","type":"post","link":"https:\/\/efgintelligence.com\/dealershipcorridor\/auto-dealership-marketing-positioning-your-dealership-for-more-online-leads-part-one-research-and-monitoring\/","title":{"rendered":"Auto Dealership Marketing: Positioning Your Dealership for More Online Leads – Part One: Research and Monitoring"},"content":{"rendered":"

Today begins a two-part series on improving\u00a0auto dealership marketing<\/a>\u00a0and online lead generation by both researching and actively working to improve your dealership\u2019s online presence and reputation.<\/p>\n

Part One of this series will suggest steps to take to determine how your dealership looks online and what potential customers are saying about you and your industry. Part Two will detail methods to turn reviewers or commenters into a solid online sales lead.<\/p>\n

Let\u2019s start by exploring where your dealership currently stands in search engine results and customer review sites. Gauging the temperature of what potential customers see when they search your dealership is the first step in determining if you are primed for online leads.<\/p>\n

Leverage the Power of Search Engines<\/strong><\/p>\n

\u00a0<\/strong>What do the search engine results tell your potential buyer when they Google your dealership or the kinds of vehicles you sell? Have you Googled yourself lately?<\/p>\n

If you\u2019re not ranking well in the search results you need to make SEO a priority in your monthly marketing spend. EFG has found that even the smallest efforts on behalf of our clients have a big impact in SEO. We took one client from non-existent in search results to appearing on the first page, and for some keywords, in the number one search return, just by updating content, meta information and navigation. Remember, 64% of customers used a search engine to research the cars they bought last year, before ever setting foot in a dealership.\u00a0 If your website isn\u2019t easy to find, you\u2019ll lose the business to someone whose website has the right SEO strategy in place.<\/p>\n

Utilize New Techniques in Social Media Monitoring<\/strong><\/p>\n

\u00a0<\/strong>Do you remember when YouTube used to be a place where people stored their personal videos? And now it\u2019s the second largest search engine? Your online customer is creative with how they search for information and it goes beyond Google. EFG has helped clients understand the importance of video and how little effort it takes to build an online video library. Do you perform walkarounds with your sales team? Why not video them? Have you ever captured a first time car buyer\u2019s excitement about their new car? You don\u2019t have to purchase a light kit and professional video equipment \u2013 the iPhone you might be holding in your hand is sufficient, or a small flip camera.<\/p>\n

Both Facebook and Twitter have released more sophisticated search capabilities in 2011 that make it easier for users to more readily track customer feedback.<\/p>\n

Facebook recently updated its search options to include filters, allowing users to search public status updates of personal profiles. If someone\u2019s talking about you on Facebook and they\u2019ve got a public status update \u2013 your potential customer can find it there.<\/p>\n

Twitter also enables users to search public tweets in the same way a search is conducted on Google. Visit\u00a0search.twitter.com<\/a>\u00a0and type in your dealership\u2019s name. If a user has mentioned you, their tweet will appear in the results below. Twitter Search is also a great way to locate potential sales leads. Consider searching for phrases such as \u201cI need a new car\u201d to find users who are actively online and Tweeting about their car search.<\/p>\n

So why is social media monitoring important? Again, consider the customer\u2019s perspective. If a person is pricing out Chevy cars in Phoenix and sees mulitple users complaining about your dealership, they may choose to go with another option. A bad online presence means lost leads.<\/p>\n

Have questions about researching how your appears dealership online? We\u2019d be glad to help.<\/p>\n

Please\u00a0feel free to contact us<\/a>\u00a0or\u00a0join our social communities<\/a>\u00a0for more information. \u00a0And stay tuned for Part 2 of this series, where we\u2019ll cover tactics car dealers can use to improve and\u00a0better capture online leads<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Today begins a two-part series on improving\u00a0auto dealership marketing\u00a0and online lead generation by both researching and actively working to improve your dealership\u2019s online presence and reputation. Part One of this […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[6,2],"tags":[21,313,34,35,22,25],"class_list":["post-44","post","type-post","status-publish","format-standard","hentry","category-dealership-marketing","category-efg-companies","tag-dealership-marketing-2","tag-efg-companies","tag-marketing-strategies","tag-search-engine-optimization","tag-seo","tag-social-media-marketing"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7hsqu-I","jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":2,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts\/44\/revisions"}],"predecessor-version":[{"id":280,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts\/44\/revisions\/280"}],"wp:attachment":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/media?parent=44"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/categories?post=44"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/tags?post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}