{"id":343,"date":"2013-10-17T10:30:05","date_gmt":"2013-10-17T15:30:05","guid":{"rendered":"http:\/\/efgintelligence.com\/dealershipcorridor\/?p=343"},"modified":"2014-01-14T14:56:17","modified_gmt":"2014-01-14T20:56:17","slug":"good-economy-bad-economy-it-doesnt-matter","status":"publish","type":"post","link":"https:\/\/efgintelligence.com\/dealershipcorridor\/good-economy-bad-economy-it-doesnt-matter\/","title":{"rendered":"Good Economy? Bad Economy? It Doesn\u2019t Matter!"},"content":{"rendered":"

\"Contributing<\/a>With all the news about the government shutdown, national default, government furloughs, finger pointing and crisis talk; everyone is avidly watching Wall Street to gauge how badly the economy will be affected.<\/p>\n

Consumers are concerned with keeping their savings intact while dealerships are concerned with fortifying their business to survive a potential economic plunge. Isn\u2019t it time to get off the rollercoaster and stop being thrown for a loop<\/strong>?<\/p>\n

So, let\u2019s stop and think about the retail automotive industry for a second.<\/h3>\n

Whether the economy is good or bad, consumers will still be in the market for a car. Their needs for said vehicle may change depending on the economy. For example, with the latest recession, we saw the trend of consumers purchasing cars that last longer with better gas mileage. They didn\u2019t stop buying, they just changed what they bought and how often they bought it. They also became less brand-loyal.<\/p>\n

On any given day, your dealership is competing with at least two other businesses to close a sale. It doesn\u2019t matter whether that day falls in a good or bad economy. The difference between a good and bad economy, is that sale means more in a down economy. So, how do you fortify your business for a more volatile economy?<\/p>\n

You go back to basics:<\/strong><\/p>\n