{"id":326,"date":"2013-10-04T12:59:29","date_gmt":"2013-10-04T17:59:29","guid":{"rendered":"http:\/\/efgintelligence.com\/dealershipcorridor\/?p=326"},"modified":"2015-03-20T09:25:09","modified_gmt":"2015-03-20T14:25:09","slug":"2013-pacesetter-efg-client-star-family-of-dealerships","status":"publish","type":"post","link":"https:\/\/efgintelligence.com\/dealershipcorridor\/2013-pacesetter-efg-client-star-family-of-dealerships\/","title":{"rendered":"2013 Pacesetter \u2013 EFG Client Star Family of Dealerships"},"content":{"rendered":"

\"Contributing<\/a>Each year, \u201cF&I and Showroom\u201d selects six F&I Pacesetters of the year based on their ability to balance performance with customer satisfaction.\u00a0 These dealerships set the pace for the rest of the industry with their professionalism and integrity. This year, Star Dodge Chrysler Jeep Hyundai of Abilene, Texas was named as one of the six Pacesetters for 2013.<\/p>\n

What sets this family-owned small-town dealership apart?<\/h3>\n

The Star Family of Dealerships generated maximum PRU and customer satisfaction by taking a customer-centric approach<\/strong> to training and presenting their F&I products with the help of EFG Companies<\/a>.<\/p>\n

In addition to annual compliance training<\/a>\u00a0at EFG\u2019s headquarters in Irving, Texas, Star\u2019s producers learned how understanding the customer\u2019s needs and driving habits sets up the product presentation and benefit discussion, as well as providing a strategy for responding to customer concerns.<\/em><\/p>\n

\"Hector<\/a>
Right: Hector Lebron, EFG Companies
Left: Jeff Zinsser, Star Family of Dealerships<\/figcaption><\/figure>\n

Once back at the dealership, EFG\u2019s client representative conducted onsite training, reinforcing the methods learned in the classroom. They also provided guidance and a sounding board to both the front lines and upper management. This continuous engagement<\/a> ensures that the skills learned in the classroom setting stay sharp, generating a higher success rate and PRU with EFG\u2019s dealership clients<\/strong>.<\/p>\n

Since becoming an EFG client in 2010, Star has increased PRU from 105 units per month to over 200 units per month<\/strong> in 2013.<\/p>\n