{"id":2244,"date":"2025-08-12T18:35:54","date_gmt":"2025-08-12T23:35:54","guid":{"rendered":"https:\/\/efgintelligence.com\/dealershipcorridor\/?p=2244"},"modified":"2025-08-14T11:59:53","modified_gmt":"2025-08-14T16:59:53","slug":"is-it-time-for-a-profit-packed-3-fer-loyalty-program","status":"publish","type":"post","link":"https:\/\/efgintelligence.com\/dealershipcorridor\/is-it-time-for-a-profit-packed-3-fer-loyalty-program\/","title":{"rendered":"Is it Time for a Profit-Packed 3-Fer Loyalty Program?"},"content":{"rendered":"<p>How does this headline sit with you? \u201c<a href=\"https:\/\/www.msn.com\/en-us\/money\/companies\/the-us-car-industry-starts-to-implode\/ar-AA1J0177?ocid=entnewsntp&amp;pc=U531&amp;cvid=a4d985a19c584e2b81fe6cb0c83dd24a&amp;ei=486\" target=\"_blank\" rel=\"noopener\">The US Car Industry Starts to Implode<\/a>\u201d.<\/p>\n<p>As we move into the second half of 2025, it\u2019s the perfect time to take a hard look at your sales and F&amp;I solution strategy. Is your vehicle sales strategy and F&amp;I menu aligned with ever-changing consumer mindsets, customer retention goals, and maximizing your profit potential? Staying the course with your current product strategy won\u2019t be enough to drive the growth you need through year-end.<\/p>\n<p>It\u2019s time to think about integrating a traffic-driving loyalty program that does MORE than just bring customers into your showrooms to buy a vehicle. It also strategically funnels them through the service drive AND maximizes your underwriting participation profitability. While it provides great lifetime coverage for your customer\u2019s most expensive asset \u2013 creating a customer for life of their vehicle ownership &#8211; it also turns customer retention into revenue.<!--more--><\/p>\n<p>Let\u2019s talk about why <strong>NOW<\/strong> is the perfect time to assess your vehicle sales and F&amp;I performance and how the right loyalty program can supercharge your strategy. Then, let\u2019s close out 2025 stronger together.<\/p>\n<p>All signs are pointing to OEMs raising the price of new vehicles by as much as $7,500 to offset tariffs and their own increasing costs. Your inventory costs are increasing while units on the lot are stagnating. What happens next?<\/p>\n<ul>\n<li>Your customers will delay purchases because of the perceived value, and<\/li>\n<li>Your gross will suffer as you continue to combat rising vehicle prices.<\/li>\n<\/ul>\n<p>So, how do you drive customers to your dealership <strong>and<\/strong> give them the confidence to buy? <a href=\"https:\/\/www.efgcompanies.com\/products\/maintenance-plan-vsc\/drive-forever-worry-free\/\" target=\"_blank\" rel=\"noopener\">Drive Forever<sup>\u00ae<\/sup>, Worry Free<\/a> can do just that as your <strong>Why Buy Here<\/strong> product.<\/p>\n<h4>Is it Time for a Profit-Packed 3-Fer Loyalty Program?<\/h4>\n<p>While you can&#8217;t affect tariffs or the economy, you can ensure your <strong>Why Buy Here<\/strong> makes your inventory more attractive with EFG&#8217;s\u00a0<strong>Driver Forever Loyalty <\/strong>powertrain protection<strong><em>\u00a0<\/em><\/strong>program.<\/p>\n<p>Start taking advantage of these <a href=\"https:\/\/www.youtube-nocookie.com\/embed\/Ba72ARLk28k?si=R3MA_p2M4fi017cw\" target=\"_blank\" rel=\"noopener\">three benefits<\/a> today:<\/p>\n<ol>\n<li><strong>Drive\u00a0traffic to your showroom<\/strong>\u00a0for increased sales.<\/li>\n<li><strong>Drive traffic to your service drive for required maintenance<\/strong>, which in turn, brings customers back for their next vehicle, too.<\/li>\n<li><strong>Drive\u00a0higher reinsurance profitability<\/strong>, with vehicle\u00a0verification of ownership every 5 years.<\/li>\n<\/ol>\n<p>Tariffs and higher prices have put pressure on new and used vehicle sales, and hesitant consumers are holding on to their autos even longer.\u00a0There has never been a better time than now to introduce a loyalty program. <strong>Complimentary to the consumer,<\/strong> this program gives buyers the confidence to purchase and differentiates your dealership from the competition with <strong>a solid &#8220;Why Buy Here&#8221;<\/strong> offering.<\/p>\n<h4><strong>What Would You Do with 20% More Sales?<\/strong><\/h4>\n<p>There\u2019s no shortage of <strong>Drive Forever<sup>\u00ae<\/sup><\/strong>\u00a0dealer success stories and proof that it drives customers to your showroom. And for one dealership in particular, the benefits of the limited powertrain protection could be seen almost immediately.<\/p>\n<ul>\n<li>The dealership experienced an amazing 20 percent increase in used car sales<\/li>\n<li>Customers viewed the limited powertrain protection even more favorably than a manufacturer\u2019s warranty<\/li>\n<li>Many said they wouldn\u2019t even consider buying a used car without it<\/li>\n<li>In the client\u2019s own words, <strong>Drive Forever<sup>\u00ae<\/sup>\u00a0Limited Lifetime Powertrain Protection<\/strong> is truly a \u201cgame changer\u201d<\/li>\n<\/ul>\n<p>Products such as <strong>Drive Forever<sup>\u00ae<\/sup><\/strong> provides dealerships and their service departments with a green light to keep repair and maintenance moving smoothly. High customer satisfaction with dealer service helps tremendously with client retention and converting those service customers into future buyers.<\/p>\n<h4>What if Your Customers Kept Coming Back?<\/h4>\n<p>A powertrain product that requires customers to perform their repair and maintenance work at your dealership naturally drives consistent traffic to your service drive, creating a steady stream of returning customers. This built-in service drive loyalty protects the customer too \u2013 it ensures that their vehicles are maintained according to manufacturer standards while strengthening the relationship between the dealership and the customer over time. Frequently quoted because it\u2019s true \u2013 research shows that customers who regularly service their vehicles at a dealership are significantly more likely to purchase their next vehicle there. By tying the powertrain coverage to your dealership-exclusive service, this program helps retain long-term business and increases the likelihood of repeat sales.<\/p>\n<h4>How Can a Loyalty Program Impact Reinsurance Profitability?<\/h4>\n<p>Through the <strong>Drive Forever Limited Lifetime Powertrain Loyalty Program,<\/strong> customers can continue to enjoy their lifetime loyalty benefits by verifying vehicle ownership every five years. This is done by simply scanning a QR code and completing a short web questionnaire. In turn, you don\u2019t carry the burden of continuing lifetime coverage on vehicles that have been sold or traded, boosting your reinsurance profitability.<\/p>\n<p>At EFG Companies, we\u2019re more than just an F&amp;I product provider \u2013 we\u2019re your dedicated business partner and trusted advisor, here to guide you through these challenging economic times. You can connect with me on <a href=\"https:\/\/www.linkedin.com\/in\/eric-fifield-aa197410\/\">LinkedIn<\/a> or contact me directly via email at <a href=\"mailto:efifield@efgusa.com\">efifield@efgusa.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does this headline sit with you? \u201cThe US Car Industry Starts to Implode\u201d. As we move into the second half of 2025, it\u2019s the perfect time to take a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[2],"tags":[150,135,315,652,654,185,648,653],"class_list":["post-2244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-efg-companies","tag-customer-service","tag-dealership","tag-fi","tag-inventory-value","tag-loyalty-program","tag-reinsurance","tag-revenue","tag-traffic-driving-program"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/efgintelligence.com\/dealershipcorridor\/wp-content\/uploads\/sites\/2\/2025\/08\/Eric-Fifield-Author-August-Dealer-blog.png?fit=1050%2C350&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7hsqu-Ac","jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts\/2244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/comments?post=2244"}],"version-history":[{"count":2,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts\/2244\/revisions"}],"predecessor-version":[{"id":2251,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts\/2244\/revisions\/2251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/media\/2245"}],"wp:attachment":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/media?parent=2244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/categories?post=2244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/tags?post=2244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}