{"id":1216,"date":"2016-09-29T09:56:38","date_gmt":"2016-09-29T14:56:38","guid":{"rendered":"http:\/\/efgintelligence.com\/dealershipcorridor\/?p=1216"},"modified":"2016-09-29T09:56:38","modified_gmt":"2016-09-29T14:56:38","slug":"making-hay-pre-owned-car-fever","status":"publish","type":"post","link":"https:\/\/efgintelligence.com\/dealershipcorridor\/making-hay-pre-owned-car-fever\/","title":{"rendered":"Making Hay With Used-Car Fever!"},"content":{"rendered":"<figure id=\"attachment_1177\" aria-describedby=\"caption-attachment-1177\" style=\"width: 240px\" class=\"wp-caption alignright\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1177\" data-permalink=\"https:\/\/efgintelligence.com\/dealershipcorridor\/watching-the-economic-pendulum\/john-stephens-headshot\/\" data-orig-file=\"https:\/\/i0.wp.com\/efgintelligence.com\/dealershipcorridor\/wp-content\/uploads\/sites\/2\/2016\/08\/John-Stephens-Headshot.jpg?fit=336%2C420&amp;ssl=1\" data-orig-size=\"336,420\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 60D&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1328756843&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;47&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"John Stephens Headshot\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Contributing Author:&lt;br \/&gt;\nJohn Stephens&lt;br \/&gt;\nExecutive Vice President&lt;br \/&gt;\nEFG Companies&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/efgintelligence.com\/dealershipcorridor\/wp-content\/uploads\/sites\/2\/2016\/08\/John-Stephens-Headshot.jpg?fit=240%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/efgintelligence.com\/dealershipcorridor\/wp-content\/uploads\/sites\/2\/2016\/08\/John-Stephens-Headshot.jpg?fit=336%2C420&amp;ssl=1\" class=\"size-medium wp-image-1177\" src=\"https:\/\/i0.wp.com\/efgintelligence.com\/dealershipcorridor\/wp-content\/uploads\/sites\/2\/2016\/08\/John-Stephens-Headshot-240x300.jpg?resize=240%2C300\" alt=\"Contributing Author: John Stephens Executive Vice President EFG Companies\" width=\"240\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/efgintelligence.com\/dealershipcorridor\/wp-content\/uploads\/sites\/2\/2016\/08\/John-Stephens-Headshot.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/efgintelligence.com\/dealershipcorridor\/wp-content\/uploads\/sites\/2\/2016\/08\/John-Stephens-Headshot.jpg?w=336&amp;ssl=1 336w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><figcaption id=\"caption-attachment-1177\" class=\"wp-caption-text\">Contributing Author:<br \/>John Stephens<br \/>Executive Vice President<br \/>EFG Companies<\/figcaption><\/figure>\n<p>Experian\u2019s latest <em>State of Auto Finance Market Report<\/em> made headlines recently, painting a rosy picture for the used-vehicle market. Overall, pre-owned vehicles accounted for<strong> 55.61 percent of all financing<\/strong> in Q2 of 2016. Consumers across all credit tiers are flocking to pre-owned vehicles, with <strong>super-prime and prime consumers accounting for 44.95 percent<\/strong> of all pre-owned loans \u2013 a 2.6 percent year-over-year increase.<\/p>\n<p>Dealers have ample opportunity to capitalize on this market dynamic with CPO programs and F&amp;I products tailored to the pre-owned market.<\/p>\n<p><strong>Remember, the one hurdle pre-owned vehicles have always had to overcome is vehicle reliability.<\/strong> Even in this current market, you can bet vehicle reliability is still a hot button. In addition, those prime and super-prime consumers are used to another level of sophistication when it comes to customer service and they will expect no less when shopping for pre-owned vehicles. This combination makes strong CPO programs market differentiators. <!--more--><\/p>\n<p>According to research from EFG Companies, <strong>71 percent of consumers expect a CPO program to consist of:<\/strong><\/p>\n<ul>\n<li>Thoroughly checked vehicles that are in working order<\/li>\n<li>Additional coverage<\/li>\n<li>Roadside assistance<\/li>\n<\/ul>\n<p>Evaluate your CPO program based on this criteria. To be certified, your pre-owned vehicles need to<strong> pass a stringent inspection and repair process.<\/strong> Some dealers may be tempted to consider the inspection enough for a CPO sticker. However, by doing so they are leaving significant money on the table. Now, I know what you\u2019re thinking: \u201cproviding complimentary coverage is an extra cost to me, <strong>what benefit do I get by giving away coverage and roadside assistance?\u201d<\/strong><\/p>\n<p>To answer this question I ask that you go to your top producing F&amp;I manager and ask, \u201cWhich is easier to sell F&amp;I products on: a car that comes with a warranty or coverage of some sort; or, a car with no coverage whatsoever?\u201d I\u2019m willing to bet your F&amp;I manager will say they get the <strong>best penetration rates and the highest margins on vehicles that have a warranty or coverage built in.<\/strong><\/p>\n<p>Why, you ask? Because with those \u201cbuilt-in\u201d products, <strong>your F&amp;I manager has the opportunity to create a need<\/strong> by specifying where and how the coverage ends. Once they create the need, they then discuss the benefits of purchasing additional coverage to fill that need.<\/p>\n<p>When a vehicle doesn\u2019t come with a warranty or any type of complimentary coverage, <strong>F&amp;I managers are often left floundering,<\/strong> trying to discover where to start the product presentation. This makes their jobs that much harder.<\/p>\n<p>So yes, providing complimentary coverage is an added cost, but when weighed against the benefits of increased F&amp;I product penetration and back-end margin, that cost turns into <strong>another area to generate revenue.<\/strong><\/p>\n<p>Of course, the complimentary coverage can\u2019t be just any F&amp;I product. Good CPO programs come with some form of limited powertrain coverage with roadside assistance, and possibly a short-term maintenance plan.<strong> With limited powertrain coverage, F&amp;I managers have the potential to upgrade customers to a full vehicle service contract<\/strong> with nationwide roadside assistance. With a short-term maintenance plan,<strong> your managers in finance and in the service drive will have ample opportunity to upgrade customers<\/strong> to longer-term and\/or more comprehensive maintenance plans. In addition, these products offer good spring-boards into discussions around interior and exterior protection products.<\/p>\n<p>With almost 40 years of helping dealers achieve their profitability goals, <a href=\"http:\/\/www.efgcompanies.com\/\" target=\"_blank\">EFG Companies<\/a> knows how to leverage today\u2019s current trends for tomorrow\u2019s future wealth, with unmatched <a href=\"http:\/\/www.efgcompanies.com\/who-we-serve\/for-dealers-and-agents.aspx\" target=\"_blank\">client engagement<\/a>, agile <a href=\"http:\/\/www.efgcompanies.com\/products.aspx\" target=\"_blank\">product innovation<\/a>, and empowering <a href=\"http:\/\/www.efgcompanies.com\/services\/training-services.aspx\" target=\"_blank\">training courses<\/a>. <a href=\"http:\/\/www.efgcompanies.com\/about-efg\/contact-us.aspx\" target=\"_blank\">Contact us<\/a> to take your dealership to the next level.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experian\u2019s latest State of Auto Finance Market Report made headlines recently, painting a rosy picture for the used-vehicle market. Overall, pre-owned vehicles accounted for 55.61 percent of all financing in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[106],"tags":[313,73,92,158],"class_list":["post-1216","post","type-post","status-publish","format-standard","hentry","category-economy","tag-efg-companies","tag-experian","tag-john-stephens","tag-state-of-auto-finance"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7hsqu-jC","jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts\/1216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/comments?post=1216"}],"version-history":[{"count":2,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts\/1216\/revisions"}],"predecessor-version":[{"id":1218,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/posts\/1216\/revisions\/1218"}],"wp:attachment":[{"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/media?parent=1216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/categories?post=1216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/efgintelligence.com\/dealershipcorridor\/wp-json\/wp\/v2\/tags?post=1216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}