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Cultivating Tomorrow’s Business Leaders

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Contributing Author: Keith Pretty President and CEO Northwood University
Contributing Author:
Keith Pretty
President and CEO
Northwood University

The innovative and global nature of the automotive industry is not unlike the world of business education in that it is constantly evolving to the needs of customers. Business is dynamic, and it requires critical thinking, personal effectiveness, and an emphasis on responsibility.

At Northwood University, our business acumen and long-standing relationship with the automotive industry places us at an important nexus for developing future leaders. This, and our shared values, are among the reasons the partnership between EFG and Northwood is one cultivated in our students before they graduate and join the workforce ready to be leaders, difference-makers and change agents.

One of the best examples of our collaboration is EFG’s F&I Innovator contest, started in 2015. The trailblazing project designed and sponsored by EFG is truly Northwood’s curriculum at work: real-world, experiential opportunities that have real implications on our student’s futures. Northwood seeks students with an entrepreneurial ethos, and the project allows them to apply their creativity to what they have learned about the finance and insurance applications of the automotive industry. It’s a project at the important intersection of industry, education and innovation, and one we are proud to partner with EFG to promote.

The F&I Innovator contest ignites in Northwood students what we know they all possess: a desire to make a difference in the world of business. They learn through our unique philosophy—the Northwood Idea—that a free-enterprise business world allows people to succeed at the highest level, and that ethics and integrity are the basis of a successful society. Our alumni leave Northwood with the knowledge and practical experience needed to shape the world.

Many of those alumni are now employed at EFG Companies, where the entrepreneurial spirit is alive and thriving. Northwood alumni there, and in organizations around the globe, demonstrate the endless opportunities created by those who serve as an inspiration for the next generation of free-enterprise leaders.

We are pleased to welcome a new class of Northwood University students to our campus in just a few short weeks. These students have chosen our institution for a variety of reasons, but all possess the mindset to make a difference in the world of business and to be leaders in whatever roles they choose, the mindset we at Northwood University seek to cultivate in all we do.

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